Traction: How Any Startup Can Achieve Explosive Customer Growth
Gabriel Weinberg
(Author)
Justin Mares
(Author)
Description
Most startups don't fail because they can't build a product.
Most startups fail because they can't get traction.
-Get targeted media coverage that will help you reach more customers
-Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
-Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
Product Details
Price
$27.95
$25.99
Publisher
Portfolio
Publish Date
October 06, 2015
Pages
240
Dimensions
6.3 X 9.0 X 0.8 inches | 0.9 pounds
Language
English
Type
Hardcover
EAN/UPC
9781591848363
BISAC Categories:
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Become an affiliateAbout the Author
GABRIEL WEINBERG is the CEO & Founder of DuckDuckGo, the Internet privacy company and private search engine. He holds a B.S. with honors from MIT in Physics and an M.S. from the MIT Technology and Policy Program. Weinberg is also the co-author of Super Thinking. JUSTIN MARES is the founder of two startups and the former director of revenue at Exceptional, a software company that was acquired by Rackspace. He lives in San Francisco, and on Twitter at @jwmares.
www.tractionbook.com
www.tractionbook.com
Reviews
Praise for the first edition of Traction: "Anyone--founders, managers, and executives--trying to break through to new customers can use this smart, ambitious book."
--Eric Ries, author of The Lean Startup "Here is the inside scoop, the latest, most specific tactics from the red-hot center of the internet marketing universe. From someone who has done it. Twice."
--Seth Godin, author of Linchpin "A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more."
--James Altucher, author of Choose Yourself "The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge."
--Fred Wilson, partner of Union Square Ventures "The question every founder asks after shipping is always: how do I get traction? This book actually answers it."
--Alexis Ohanian, cofounder of reddit "Traction is a critical guide for entrepreneurs looking to grow and scale their businesses."
--Patrick Vlaskovits, bestselling author of The Lean Entrepreneur
--Eric Ries, author of The Lean Startup "Here is the inside scoop, the latest, most specific tactics from the red-hot center of the internet marketing universe. From someone who has done it. Twice."
--Seth Godin, author of Linchpin "A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more."
--James Altucher, author of Choose Yourself "The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge."
--Fred Wilson, partner of Union Square Ventures "The question every founder asks after shipping is always: how do I get traction? This book actually answers it."
--Alexis Ohanian, cofounder of reddit "Traction is a critical guide for entrepreneurs looking to grow and scale their businesses."
--Patrick Vlaskovits, bestselling author of The Lean Entrepreneur