Marketing - General

The Personal MBA 10th Anniversary Edition

Josh Kaufman


The New Rules of Marketing and PR: How to Use Content...

David Meerman Scott


Monetizing Innovation: How Smart Companies Design the Product...

Madhavan Ramanujam and Georg Tacke


The Product Book: How to Become a Great Product Manager

Product School, Carlos Gonzalez de Villaumbrosia, et al.


Brand Thinking and Other Noble Pursuits

Debbie Millman


Diffusion of Innovations, 5th Edition

Everett M. Rogers