Advertising For Skeptics
Bob Hoffman
(Author)
Description
A bounty of heretical, unpopular, and aberrant thoughts about the ad industry. Bob Hoffman, author of Amazon #1 sellers "BadMen" and "Laughing@Advertising" looks at advertising's "decade of delusion" and comes away a skeptic. What went wrong? Just about everything. For 161 pages, Mr. Hoffman puts forth an all-out assault against the ills of the advertising industry. He details its hubris, delusions...egos and genuflection of data, drops them all into a garbage can, and lights it on fire. Communication Arts
Product Details
Price
$7.99
Publisher
Type a Group
Publish Date
February 08, 2020
Pages
180
Dimensions
6.0 X 9.0 X 0.41 inches | 0.6 pounds
Language
English
Type
Paperback
EAN/UPC
9780999230732
BISAC Categories:
Earn by promoting books
Earn money by sharing your favorite books through our Affiliate program.
Become an affiliate