Recommended Books for Exhibit Marketers
Recommended Books for Exhibit Marketers
By Tiffany Harbor Productions
These are books I recommend all the time – great resources for anyone looking to improve your business and marketing skills. ~ Marlys Arnold, Exhibit Marketers Café
Build a Better Trade Show Image
Marlys K. Arnold
$24.95No matter your level of experience in the world of trade shows, this book has been designed with tools for you. This revised and updated edition contains fresh ideas and examples from exhibitors in all types of industries – about 40 new pages have been added.
Unforgettable: The Art and Science of Creating Memorable Experiences
Phil Mershon
$19.95 $18.55Phil Mershon shares his wealth of experience planning memorable events – including Social Media Marketing World. (Coming in Sept. 2023)
Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community
Amanda Lea Kaiser
$20.64Associations must rethink how they engage members – author Amanda Kaiser shows you how to become a Chief Experience Officer, no matter your current role.
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut
$46.19Understanding behavior goes a long way towards connecting with your audience. Learn how to use storytelling, exclusivity and more to market your products and services.
The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Dan Heath and Chip Heath
$30.00 $27.90
The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money (Revised)
James H Gilmore and B Joseph Pine II
$32.00 $29.76This classic is a must-read for anyone who wants to create more memorable experiences, either on the trade show floor or otherwise.
Brand Sense: Sensory Secrets Behind the Stuff We Buy (Revised, Updated)
Martin Lindstrom
$17.00 $15.81It’s a known fact that our senses play a huge role in how we react to things all around us, and that includes why we buy certain products. This book outlines how companies are using multisensory marketing and why it works. Once you understand the science, it will be much easier to apply it in your next trade show.
Non Obvious Megatrends: How to See What Others Miss and Predict the Future
Rohit Bhargava
$24.95 $23.20Ever wished you could predict the future? Author Rohit Bhargava offers a peek into his method for studying – and predicting – the trends that are shaping our world, and that have the potential to impact your business.
The Non-Obvious Guide to Marketing & Branding (Without a Big Budget)
Rohit Bhargava
$17.95 $16.69This book is filled with short, to-the-point examples and advice to help you make your marketing more effective.
Start with Why: How Great Leaders Inspire Everyone to Take Action
Simon Sinek
$17.00 $15.81Simon Sinek launched a movement with his TED Talk on the importance of discovering your WHY. This guide provides the framework for discovering and communicating WHY your organization exists so your audience buys into it.
Exhibit Design That Works: Create a Trade Show Display that Gets Noticed & Gains Clients
Marlys K. Arnold
$17.95Stop wasting money on displays that aren’t effective, or worse yet, could damage your company brand. This guide is for any exhibitor seeking better results from their trade show investment – whether you’re a rookie starting from the beginning or a long-time veteran wanting to up your game.
Made to Stick: Why Some Ideas Survive and Others Die
Dan Heath and Chip Heath
$32.00 $29.76It’s most likely a goal for every exhibitor: to create a message that’s not only memorable, but also actionable for attendees. This book outlines the six key elements of a “sticky” message. Each one is backed up with stories and examples to help you create messages that stick.
Pop!: Create the Perfect Pitch, Title, and Tagline for Anything
Sam Horn
$16.00 $14.88Exhibitors know they have to make their booth attractive to attendees. This book offers a plethora of ways to make your message incredibly appealing, including how to mix metaphors and use curiosity to your advantage. With behind-the-scenes secrets of why certain brands and slogans work, author Sam Horn gives you plenty of ideas that will make your exhibit — and all of your marketing — stand out.
The Idea Hunter
Bill Fischer and Andy Boynton
$31.00 $28.83Often exhibitors use the excuse that they can’t change because they’re not as creative as someone else. But the truth is that creativity can be cultivated. Whether you’re the final decision-maker or worried about impressing your boss, this book provides steps to put you on the right path to generating great ideas.
How the World Sees You: Discover Your Highest Value Through the Science of Fascination
Sally Hogshead
$35.00 $32.55Author Sally Hogshead has made a career out of the science of fascination and has conducted research with more than 250,000 participants, including Fortune 500 teams, small businesses, and C-level executives. The result? She’s developed seven core “Advantages” that are key to communication and marketing.
Fascinate: How to Make Your Brand Impossible to Resist (Revised, Updated)
Sally Hogshead
$28.99 $26.96When you’re un-fascinating, your messages are ignored, your e-mails go unread, and people view you as interchangeable with the competition. But when you discover how to truly fascinate your audience, all distractions melt away and you become impossible to ignore. (Think about the last time you got lost in a novel or swept away by a movie.)
The Milkshake Moment: Overcoming Stupid Systems, Pointless Policies and Muddled Management to Realize Real Growth
Steven S. Little
$19.95 $18.55The title of this book comes from the opening story of the author’s quest to get a milkshake in his hotel room. (Let’s just say there was some assembly required!) There are examples throughout the book that teach how to break out of rigid “we always do it this way” thinking and be open to opportunities to wow people with customer service. And yes, that also applies to both exhibitors and show organizers. How can you deliver “milkshake moments” for attendees?
1501 Ways to Reward Employees: Low-Cost and No-Cost Ideas
Bob B. Nelson
$19.99 $18.59Looking for ways to reward your booth staffers? You'll find plenty of inspiration here!
1001 Ideas to Create Retail Excitement: (Revised & Updated) (Revised)
Edgar A. Falk
$27.00Trade show exhibitors can learn a lot from retail stores, especially ideas to design more engaging displays and entice your audience to enter your space and interact with your brand.