Xbox Revisited: A Game Plan for Public and Civic Renewal

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Product Details

Brown Books Publishing Group
Publish Date
6.1 X 0.9 X 9.1 inches | 1.1 pounds

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About the Author

Robbie Bach joined Microsoft in 1988 and over the next twenty-two years worked in various marketing, general management, and business leadership roles, including working on the successful launch and expansion of Microsoft Office. As Chief Xbox Officer, he led the creation and development of the Xbox business, including the launch of the Xbox and the highly popular successor product, Xbox 360. He retired from Microsoft in 2010 as the President of the Entertainment and Devices Division. In his new role as civic engineer, Robbie currently serves on the national Board of Governors for the Boys and Girls Clubs of America and was the chairman of the board from 2009- 2010. He is also a board member of the United States Olympic Committee, Sonos Inc., Brooks Running Company, the Space Needle Inc., and local chapters of Boys and Girls Clubs and Year Up. Robbie is a regular guest lecturer at universities across the country and frequently writes on business and civic issues. All profits from his writing and speaking activities are donated to charity. Robbie received an MBA from Stanford University and his bachelor's degree in economics from the University of North Carolina where he was a Morehead Scholar and named a first team Academic All-American on the Tar Heel's tennis team. He currently resides in Medina, Washington with his wife, Pauline, and their three children.


In Xbox Revisited, Robbie Bach presents a highly effective, common-sense strategy to address difficult business and community issues. And in the process, he challenges all of us to step up to the plate and participate in renewing our civic and political institutions. Seen through the lens of the creation of the Xbox, the story he tells from personal experience is both engaging and inspirational. -- Jeff Raikes, co-founder, Raikes Foundation, former CEO, Bill & Melinda Gates Foundation and presiden "Praise for Xbox Revisited"
Robbie Bach is an outstanding leader in every aspect of the word. His depth of knowledge in building high performing teams and aligning groups to mission and goals is exceptional. Breaking down complex issues into manageable actions that a team can execute is his trademark. Robbie's "game changing" mindset drives individuals to think and act differently while building better solutions and performance. -- James L. Clark, president & CEO, Boys & Girls Clubs of America "Praise for Xbox Revisited"
Robbie is extremely intelligent, practical, and humble. First and foremost, however, he is a values-based leader who consistently sharpens our focus on the mission and our principles. He is able to frame complex questions in simple ways that streamline our decision making. The US Olympic Movement is stronger today because of him. -- Scott Blackmun, CEO, United States Olympic Committee "Praise for Xbox Revisited"