People Don't Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt
Martin Butler
(Author)
Description
This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.
Product Details
Price
$27.99
Publisher
Management Books 2000
Publish Date
August 01, 2005
Pages
252
Dimensions
5.83 X 8.27 X 0.53 inches | 0.67 pounds
Language
English
Type
Paperback
EAN/UPC
9781852524975
BISAC Categories:
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About the Author
Martin Butler is Professor of English Renaissance Drama at the University of Leeds.
