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Contests are a great vehicle for showcasing your library's services, introducing new programs, raising funds, attracting new groups of patrons, and boasting your community commitment. This new how-to will answer your questions and guide you through the details of successful contests...from logistics to promotion, budgeting to post-event assessment. Imhoff and Maslin give you practical programming suggestions including: how to address the needs of various age groups and their interests; how to partner with schools, businesses and other organizations; how to build an effective publicity and marketing program; and how to plan, schedule, budget, and evaluate your event. From major national contests, to statewide, regional, and local events, this book wins for helping you make sure your contest reaches the right audiences, with the right message, to achieve the results you expect.