Ancient Rhetorics and Digital Networks
Description
An examination of two seemingly incongruous areas of study: classical models of argumentation and modern modes of digital communication What can ancient rhetorical theory possibly tell us about the role of new digital media technologies in contemporary public culture? Some central issues we currently deal with--making sense of information abundance, persuading others in our social network, navigating new media ecologies, and shaping broader cultural currents--also pressed upon the ancients. Ancient Rhetorics and Digital Networks makes this connection explicit, reexamining key figures, texts, concepts, and sensibilities from ancient rhetoric in light of the glow of digital networks, or, ordered conversely, surveying the angles and tangles of digital networks from viewpoints afforded by ancient rhetoric. By providing an orientation grounded in ancient rhetorics, this collection simultaneously historicizes contemporary developments and reenergizes ancient rhetorical vocabularies. Contributors engage with a variety of digital phenomena including remix, big data, identity and anonymity, memes and virals, visual images, decorum, and networking. Taken together, the essays in Ancient Rhetorics and Digital Networks help us to understand and navigate some of the fundamental communicative issues we deal with today.
Product Details
Price
$45.94
Publisher
University Alabama Press
Publish Date
February 13, 2018
Pages
328
Dimensions
5.9 X 8.9 X 1.1 inches | 1.14 pounds
Language
English
Type
Paperback
EAN/UPC
9780817359041
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Become an affiliateAbout the Author
Michele Kennerly is assistant professor and the director of effective speech at Penn State University. She is author of Editorial Bodies: Perfection and Rejection in Ancient Rhetoric and Poetics. Damien Smith Pfister is associate professor in the Department of Communication at the University of Maryland. He is author of Networked Media, Networked Rhetorics: Attention and Deliberation in the Early Blogosphere.
Reviews
"In this edited volume, Kennerly and Smith explore how ancient rhetorical theory and ancient artifacts dealt with the same fundamental communication issues people face today, such as persuasion, media, technology, and intercultural communication. Essays are organized into five categories when reading the ancient and the digital together: antecedent relations, analogical relations, heuristic relations, convention relations, and renewal relations. Readers should have a background in rhetorical theory. Highly recommended."
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