Power: How J.D. Power III Became the Auto Industry's Adviser, Confessor, and Eyewitness to History
Sarah Morgans
(Author)
Bill Thorness
(Author)
Description
No other individual has had as broad an impact on the auto industry during the past fifty years as Dave Power. Dave's persistence in getting auto executives to listen to customer concerns was key to the across-the-board rise in car quality, and the influence of his J.D. Power and Associates rankings has permanently raised the bar on customer satisfaction. Enhanced with anecdotal quotes from Dave as well as dozens of industry insiders, POWER is a compelling study of an intelligent, polite, market-research wonk who unblinkingly spoke truth to power, and ended up making customer satisfaction a watchword not just in automotive but in all manufacturing and service industries. Foreword by CNBC's Bill GriffethProduct Details
Price
$19.95
$18.55
Publisher
Fenwick Publishing
Publish Date
September 10, 2013
Pages
416
Dimensions
6.1 X 9.1 X 1.2 inches | 1.4 pounds
Language
English
Type
Paperback
EAN/UPC
9780981833675
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About the Author
Bill Thorness is a Seattle-based writer who has been working in the field since 1985. His book credits include two travel guidebooks on bicycling, both from Mountaineers Books; two books on edible gardening, another area of personal interest and professional effort, both from Skipstone Press; and a co-authored history of a business leader. Bill's work as a journalist has spanned regional general interest, nonprofit, business and online media. He is currently a freelance travel writer for The Seattle Times. Along with writing and editing skills, Bill is an accomplished public speaker and instructor, from in person to virtual and video courses. He is a member of the Society of Professional Journalists, the Author's Guild, the Northwest Editors Guild and the Pacific Northwest Writers Association. See his work at www.billthorness.com.
