The Non-Obvious Guide to Being More Creative
Why do some people seem more creative, and how can you be one of them?
How can you have a continuous flow of actionable new ideas at work?
What does it take to think differently when you are surrounded by people who don't?
This guidebook is filled with useful, immediately actionable advice for applying your best thinking at work. You will learn to harness your creativity so you can:- Think more powerfully and originally.
- Solve problems more effectively.
- Give feedback that leads to innovation.
- Spot thinking strengths in yourself and others.
- Leverage change to your advantage.
- Turn problems into possibilities.
- Ask questions that lead to valuable solutions.
- Make meetings more productive.
- Get inspired to do your best work.
"Uncork all those ideas you've got bottled up inside you with this smart and engaging guide. You'll understand where creativity comes from, what stands in its way (Hello, Impostor Syndrome!), and how to engender creativity in others. Any innovation starts with taking a risk, so take a risk on this book. It will pay off in creative dividends" - Daniel Pink, New York Times Bestselling author of When, Drive, A Whole New Mind
"Your ability to be creative under pressure is what separates you from the pack. This book is full of practical tools and tips to help you unleash your creative brilliance." - Todd Henry, author of The Accidental Creative
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Kathryn Haydon helps you maximize your creative strengths so you can do your best work. Through keynotes, workshops, and consulting, she trains individuals, leaders, and teams to find the unique spark that leads to deep engagement and productivity. An award-winning educator, Kathryn has written and spoken widely on creative learning and the secret strengths of outlier thinkers. She co-authored Creativity for Everybody (2015) and Discovering and Developing Talents in Spanish Speaking Students (2012) and has written several chapters in edited volumes. Kathryn writes a monthly column for The Creativity Post, has written extensively for publications and journals, her writing has appeared in The Washington Post, and she is a published poet. Kathryn earned her BA in Spanish literature and culture at Northwestern University and her MS in creativity and change leadership from the acclaimed International Center for Studies in Creativity at SUNY, Buffalo.
Rohit Bhargava is the founder of the Non-Obvious Company and entrepreneur having started three successful companies. He is widely considered one of the most entertaining and original thinkers and speakers on marketing disruption and innovation in the world. He is the Wall Street Journal bestselling author of five books and teaches marketing and storytelling at Georgetown University in Washington DC.
