Charging Ahead: Gm, Mary Barra, and the Reinvention of an American Icon

(Author)
Available
Product Details
Price
$29.99  $27.89
Publisher
HarperCollins Leadership
Publish Date
Pages
304
Dimensions
6.22 X 9.13 X 1.02 inches | 0.9 pounds
Language
English
Type
Hardcover
EAN/UPC
9781400233595

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About the Author
David Welch is the author of a chapbook, It Is Such a Good Thing to Be In Love with You (The Laurel Review/Midwest Chapbook Series, 2015), and has published poems in journals including AGNI, Pleiades, and Volt. The recipient of awards from the Academy of American Poets, the Poetry Society of America, and the Sewanee Writers' Conference, Welch lives in Chicago and teaches at DePaul University where he is Assistant Director of Publishing & Outreach.
Reviews
'David Welch has delivered the definitive account of Mary Barra's harrowing and inspiring quest to revitalize GM and restore the iconic car maker to its former glory. Charging Ahead is an incisive, meticulously reported look at the deft balancing act required to retool a lumbering giant during the EV and self-driving revolutions that are upending the auto industry.'--- Ashlee Vance, author of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
'Mary Barra is a transformational executive with the rare ability to cut through complex issues and get to the essence of a problem. In Charging Ahead, David Welch tells the story of how Mary has relentlessly led GM from troubled times to the forefront of technological change. A must-read for anyone interested in leadership, business, and the future of the automobile.'--- Mike Jackson, retired CEO, AutoNation
'I personally knew seven GM CEOs and Mary Barra towers over all of them. Charging Ahead paints a revealing portrait of one top two or three active CEOs today across all industries. David Welch shares the backstage personal history which provided Mary Barra unparalleled authentic personal and professional GM anchoring. From her first days as CEO, stepping into a devastating product safety crisis and through it recasting the image of her company, fortifying her leadership team, and redefining the culture at GM, Mary Barra has proven that doing good versus doing well do not need to be tradeoffs. The transformation she is leading at GM is a fascinating and important case study for leaders of all types to learn from.'--- Jeff Sonnenfeld, Senior Associate Dean for Leadership Studies at Yale University