Add Then Multiply: How small businesses can think like big businesses and achieve exponential growth
Are you frustrated by the challenges of growing your business organically?
Have you ever wondered if there was a way to grow exponentially? Fast?
There is a better way but you'll need to break a few rules in your thinking about business. This book shows you how.
In Add Then Multiply, author David Horne shares with you the skills, experience and knowledge he has gained in an international business career spanning more than 30 years. Along with many other practical stories, he gives you the inside story of Huveaux plc, where he worked with the Founder to achieve 25x growth in revenue and 11x growth in profit in just three years. You'll get the facts and details to apply his FACE methodology step by step, enabling you to achieve exponential growth in your business.
Read this book to understand, and apply, each stage of David's FACE methodology:
- Fund - explore your options to raise money
- Acquire - master the steps to take when you buy another business
- Consolidate - know your real challenge: putting two businesses together
- Exit - realise your dreams
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David B. Horne qualified as a Chartered Accountant with PWC in 1987 and has worked with entrepreneurs since 2002. His experience includes CFO roles with two businesses listed on London's Alternative Investment Market. David has raised over £100,000,000 in debt and equity funding, and bought or sold more than 20 companies. Learn more at www.addthenmultiply.com
'This book piqued my interest when it promised insights on how to fund, acquire, consolidate and exit businesses, which are areas I've had no experience in. David takes you through the numbers and the psychology of doing major business deals with visceral stories and at times it felt like I was getting the inside story from Richard Branson's special ops team. Growing a business 10x and more in three years is something few of us have a playbook for, which puts this one firmly in the category of recommended reading for all entrepreneurs.'
Mark Robinson, Founder, Rocksteady Music School
'Wherever your business is in its lifecycle, making decisions about resources as well as how the business evolution fits in with your personal goals and values is key. Add Then Multiply invites you to revisit your vision as you go on a journey of business and personal growth. Through a series of case studies and real-life examples, David B Horne demystifies some of the common investment terms, helping you understand which would be best for you in terms of making major decisions about investment partners. Whether you are a business owner looking for exponential growth, an investment partner or someone working in a fast-growing business, Add Then Multiply is a handy reference that highlights both the hard and soft issues you need to be aware of.'
Rupa Datta, Founder, Portfolio People
'I met David in the year 2000, and since then we have worked together in several different businesses - as colleagues, clients and advisors to each other. He has a unique combination of finance skills and real understanding of people, something I've not seen in any other finance person I've met. His book Add Then Multiply applies his background in international listed companies with great intelligence and success. This book gives readers business stories that are packed full of experience, and David presents his FACE methodology - Fund, Acquire, Consolidate, Exit - in a way that is clear and understandable. If you're an entrepreneur interested in serious growth, read this book.'
Martin Porter, Co-Founder, The Centre International, and Executive Chair, Brussels at the Cambridge Institute for Sustainability Leadership
'Today, more than ever, we live in a time where entrepreneurship is the engine room that drives the economy. New businesses are starting in every sector imaginable. Whilst many of them are focused on growing their business organically, in his book Add Then Multiply, David B Horne is changing the rules on this and bringing you his experience of raising funds and growing businesses through the acquisition and consolidation of other companies. His FACE methodology tells how to scale up much faster than many would have thought possible. With his warm conversational style, backed up with plenty of detail from real businesses that have done this before, David has written a book that is both engaging and informative. Every entrepreneur who is serious about growth could take something from this book, if only to challenge their own assumptions.'
Mary Monfries, Partner and Private Client Leader, PricewaterhouseCoopers LLP
