Effective Intercultural Evangelism: Good News in a Diverse World
We live in a multicultural society. But Christians often do not know how to engage those of other faiths. As a result, many Christians hesitate to talk about Christianity with others in any kind of evangelistic way.
Jay Moon and Bud Simon unpack the intercultural dynamics that Christians need to understand when encountering people from different communities and cultural backgrounds. Regarding evangelism from the perspective of four major worldviews (guilt/justice, shame/honor, fear/power, and indifference/belonging with purpose), this book demonstrates contextual evangelism approaches that are relevant, biblical, and practical. The authors draw on new research conducted with hundreds of participants that reveal concrete ways to communicate the gospel effectively across cultures.
Sharing one's faith does not require attacking other religions; rather, we can engage at the worldview level in order to address people's deepest concerns. Greater understanding provides us with better skills for relational connection, empathy, and effective witness.
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"This is exactly the book we need for evangelism in a time of increasing cultural diversity and globalization. God did not wait for humanity to come to the heavenly places but sent Jesus to meet humanity on our turf to invite people into the kingdom of God. Taking a cue from this, Moon and Simon draw together their experiences as missionaries who lived as guests in others' cultures with a combination of classical and new scholarship on evangelism and intercultural communication to develop a comprehensive and eminently practicable framework for sharing the Christian faith in a pluralistic context. Their framework provides Christians with a way to meet people on their own turf by teaching both how to listen for the worldviews people hold and how to offer the message of Jesus in a way that is most meaningful to the various worldviews. The authors explain their ideas creatively and accessibly, welcoming readers to reflect on their personal attempts to evangelize and learn how they can improve on those using the framework. Anyone interested in sharing their faith, whether among those who are beset by destructive forces in their lives, those who link their faith to a communal sense of shame and honor, those who feel crushed by their moral failings, or those who are formed in a secular setting and are indifferent to Jesus, will find this book equips them to be witnesses for Jesus Christ with greater grace, wit, and confidence."
Mark R. Teasdale, E. Stanley Jones Professor of Evangelism at Garrett-Evangelical Theological Seminary and president of the Academy for Evangelism in Theological Education
"If you are looking for a book that moves beyond making evangelism a closed salvific sale to encouraging an ongoing conversation that leads to lifelong transformation, if you are looking for a book that moves beyond the legal models of guilt and justice to other perspectives just as weighty, if you are looking for a book that addresses holistic evangelism from a pluralistic perspective, then I recommend you take a look at Effective Intercultural Evangelism. Passionate. Practical. Personal. Promising."
Tom Steffen, professor emeritus of intercultural studies at Cook School of Intercultural Studies, Biola University, and coauthor of The Return of Oral Hermeneutic
