Marketing - Research Books

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Continuous Discovery Habits: Discover Products that Create...

Teresa Torres

$19.99
$18.59
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Alchemy: The Dark Art and Curious Science of Creating Magic...

Rory Sutherland

$19.99
$18.59
The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

$18.99
$17.66
Organic Social Media: How to Build Flourishing Online Communities

Organic Social Media: How to Build Flourishing Online...

Jenny Li Fowler

$32.99
The End of Fashion: How Marketing Changed the Clothing Business Forever

The End of Fashion: How Marketing Changed the Clothing...

Teri Agins

$16.99
$15.80
Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy

Cultural Intelligence for Marketers: Building an Inclusive...

Anastasia Karklina Gabriel

$43.99
The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

The Hacking of the American Mind: The Science Behind the...

Robert H. Lustig

$20.00
$18.60
Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)

Content Inc., Second Edition: Start a Content-First Business,...

Joe Pulizzi

$27.00
$25.11
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

The 22 Immutable Laws of Marketing: Exposed and Explained by...

Al Ries and Jack Trout

$21.99
$20.45
Invisible Influence: The Hidden Forces That Shape Behavior

Invisible Influence: The Hidden Forces That Shape Behavior

Jonah Berger

$17.99
$16.73
The Jolt Effect: How High Performers Overcome Customer Indecision

The Jolt Effect: How High Performers Overcome Customer...

Ted McKenna and Matthew Dixon

$31.00
$28.83
The User Experience Team of One: A Research and Design Survival Guide

The User Experience Team of One: A Research and Design...

Leah Buley

$63.24
Breakout Brands: Why Some Brands Take Off...and Others Don't

Breakout Brands: Why Some Brands Take Off...and Others Don't

Jared Schrieber

$44.99
The Visible Expert Revolution: How to Turn Ordinary Experts into Thought Leaders, Rainmakers and Industry Superstars

The Visible Expert Revolution: How to Turn Ordinary Experts...

Lee Frederiksen, Elizabeth Harr, et al.

$18.95
$17.62
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

All Marketers Are Liars: The Underground Classic That...

Seth Godin

$18.00
$16.74
Winning Through Platforms: How to Succeed When Every Competitor Has One

Winning Through Platforms: How to Succeed When Every...

Charlotte Bloom, Omar Akhtar, et al.

$28.79
Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks (2012)

Defending Your Brand: How Smart Companies Use Defensive...

T Calkins

$69.99
$65.09
Testing Business Ideas: A Field Guide for Rapid Experimentation

Testing Business Ideas: A Field Guide for Rapid Experimentation

Alexander Osterwalder and David J Bland

$35.00
$32.55
The Strategist's Handbook: Tools, Templates, and Best Practices Across the Strategy Process

The Strategist's Handbook: Tools, Templates, and Best...

Timothy Galpin

$40.25
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Why We Buy: The Science of Shopping--Updated and Revised for...

Paco Underhill

$18.99
$17.66
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

The 22 Immutable Laws of Branding: How to Build a Product or...

Laura Ries and Al Ries

$19.99
$18.59
How Brands Grow: What Marketers Don't Know

How Brands Grow: What Marketers Don't Know

Byron Sharp

$45.94
Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches

Research Design: Quantitative, Qualitative, Mixed Methods,...

Patricia Leavy

$57.50