Consumer Behavior - General Books

American Bulk: Essays on Excess

American Bulk: Essays on Excess

Emily Mester

$17.99
$16.73
Consumed: The Need for Collective Change: Colonialism, Climate Change, and Consumerism

Consumed: The Need for Collective Change: Colonialism,...

Aja Barber

$17.99
$16.73
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

The Age of Surveillance Capitalism: The Fight for a Human...

Shoshana Zuboff

$22.99
$21.38
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (Revised)

Blue Ocean Strategy, Expanded Edition: How to Create...

W. Chan Kim and Renée a. Mauborgne

$32.00
$29.76
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Obviously Awesome: How to Nail Product Positioning so...

April Dunford

$15.95
Influence: The Psychology of Persuasion (Expanded)

Influence: The Psychology of Persuasion (Expanded)

Robert B. Cialdini

$35.00
$32.55
Clean: The New Science of Skin and the Beauty of Doing Less

Clean: The New Science of Skin and the Beauty of Doing Less

James Hamblin

$17.00
$15.81
The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market

The Big Myth: How American Business Taught Us to Loathe...

Naomi Oreskes and Erik M. Conway

$35.00
$32.55
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Alchemy: The Dark Art and Curious Science of Creating Magic...

Rory Sutherland

$19.99
$18.59
Misbehaving: The Making of Behavioral Economics

Misbehaving: The Making of Behavioral Economics

Richard H Thaler

$17.95
$16.69
Start at the End: How to Build Products That Create Change

Start at the End: How to Build Products That Create Change

Matt Wallaert

$27.00
$25.11
Obsessed: Building a Brand People Love from Day One

Obsessed: Building a Brand People Love from Day One

Emily Heyward

$28.00
$26.04
The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

$18.99
$17.66
Contagious: Why Things Catch on

Contagious: Why Things Catch on

Jonah Berger

$18.99
$17.66
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Revised and Expanded)

Predictably Irrational, Revised and Expanded Edition: The...

Dan Ariely

$19.99
$18.59
This Is Marketing: You Can't Be Seen Until You Learn to See

This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin

$25.00
$23.25
Fast Food Nation: The Dark Side of the All-American Meal (Revised)

Fast Food Nation: The Dark Side of the All-American Meal...

Eric Schlosser

$18.99
$17.66
The Edward Bernays Reader: From Propaganda to the Engineering of Consent

The Edward Bernays Reader: From Propaganda to the Engineering...

Edward Bernays

$19.95
$18.55
Mixed Signals: How Incentives Really Work

Mixed Signals: How Incentives Really Work

Uri Gneezy

$28.00
$26.04
Mindstuck Mastering the Art of

Mindstuck Mastering the Art of

Michael McQueen

$29.95
$27.85
Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

Strategic Writing for UX: Drive Engagement, Conversion, and...

Torrey Podmajersky

$45.99
$42.77
The Curse of Bigness: Antitrust in the New Gilded Age

The Curse of Bigness: Antitrust in the New Gilded Age

Tim Wu

$14.99
$13.94
Irreplaceable: How to Create Extraordinary Places That Bring People Together

Irreplaceable: How to Create Extraordinary Places That Bring...

Kevin Ervin Kelley

$28.00
$26.04
Good Services: How to Design Services That Work

Good Services: How to Design Services That Work

Louise Downe

$23.00
$21.39
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses

Using Behavioral Science in Marketing: Drive Customer Action...

Nancy Harhut

$144.10