Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising

(Author) (Foreword by)
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Product Details
Price
$19.95  $18.55
Publisher
Career Press
Publish Date
Pages
272
Dimensions
6.0 X 9.0 X 0.7 inches | 0.97 pounds
Language
English
Type
Paperback
EAN/UPC
9781632651846

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About the Author
Jim Morris is an award-winning advertising copywriter and strategist. For 20 years, he has run a thriving freelance business, specializing in taglines and other short-form brand articulations. A former instructor at Columbia College, Jim speaks at MENSA, colleges, and ad agencies, and has been an occasional columnist for Adweek, Brandweek, and Screen. Learn more at www.taglinejim.com.
Reviews
"How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising the world would be a more intelligent and prosperous place."
--Jonah Berger, New York Times bestselling author of Contagious and The Catalyst
"Plentiful research is incorporated, both from within, and from outside of, the advertising sphere, including about how the brain functions. Morris shows how ads contribute to culture, and proclaims a desire to see better ones." -- "Foreword Reviews"