Content Strategy for the Web
Kristina Halvorson
(Author)
Melissa Rach
(Author)
Description
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: - Understand content strategy and its business value
- Discover the processes and people behind a successful content strategy
- Make smarter, achievable decisions about what content to create and how
- Find out how to build a business case for content strategy
Product Details
Price
$44.99
$41.84
Publisher
New Riders Publishing
Publish Date
February 10, 2012
Pages
224
Dimensions
6.95 X 9.0 X 0.48 inches | 1.06 pounds
Language
English
Type
Paperback
EAN/UPC
9780321808301
BISAC Categories:
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About the Author
Reviews
"This is the go-to handbook for creating an effective content strategy. The Post-it(R) notes and dog-eared pages in my copy are evidence
of that!" -- Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine "By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team"
- Lucie Hyde, Director of Content, eBay Europe
of that!" -- Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine "By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team"
- Lucie Hyde, Director of Content, eBay Europe
