Competitive Success: Building Winning Strategies with Corporate War Games
In dynamic, fiercely competitive markets you must have confidence in your assumptions and strategies, especially when the future of your business is at stake. Rather than make untested, unilateral decisions, war game strategies with your leadership team! In Competitive Success: Building winning strategies with corporate war games, Arjan Singh, a top competitive intelligence (CI) expert consultant, shows you how to build winning strategies step-by-step. After reading this book, you'll have a tested, actionable plan that you and your team will be eager to move forward on with confidence and unity.
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Author ARJAN SINGH has advised 68 of Top 100 companies in the Fortune Global 500 list in building winning strategies and co-authored Best Practices in Managing Competitive Intelligence Research: For Pharmaceutical and Biotechnology Managers. With over twenty-six years of experience, Singh is an expert in helping companies develop data-driven strategies through war games, strategic and competitive analysis, scenario planning and building business early warning systems that deliver significant impact. He is an Adjunct Professor of Marketing and Global Consulting at Southern Methodist University (SMU) COX School of Business and lives in Scottsdale, Arizona with his wife and two children. Learn more about his work at www.CorporateWarGames.com.
