How to Wash a Chicken: Mastering the Business Presentation
Tim Calkins
(Author)
Description
Winner of the Foreword INDIES Book of the Year Award for Business and Economics
Winner of the IndieReader Discovery Award for Top Business Book Winner of the Eric Hoffer Award "Clear, practical, thorough and right on the mark. It's a must-read for people who are new to giving presentations as well as experienced presenters who want to get even better. This book belongs on everyone's bookshelf."Jim Lecinski Associate Professor of Marketing, Northwestern University; former Vice-President of US Sales and Service, Google, Inc. How to Wash a Chicken is not a book about public speaking (or chickens), it's a comprehensive playbook for business leaders and people on their way up to give the best presentations of their lives, and embark on a circle of presentation success. All too often, the best intentions and most innovative ideas get lost in a poorly executed presentation. Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date. With concrete suggestions, helpful tricks, and step-by-step guidance that's applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.
Product Details
Price
$24.95
$23.20
Publisher
Page Two Books, Inc.
Publish Date
September 25, 2018
Pages
264
Dimensions
5.8 X 8.6 X 1.0 inches | 1.0 pounds
Language
English
Type
Hardcover
EAN/UPC
9781989025031
BISAC Categories:
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About the Author
Tim Calkins is a business writer, marketing consultant, and an award-winning clinical professor at Northwestern University's Kellogg School of Management, where he teaches Marketing Strategy and Biomedical Marketing. Through his firm Class 5 Consulting, he works with leading corporations around the world, including Eli Lilly, Roche, Novartis and PepsiCo. He also founded and leads the popular Kellogg Super Bowl Advertising Review, an annual event that has generated more than five billion media impressions. His previous books include Breakthrough Marketing Plans and Defending Your Brand, which was named 2013 Marketing Book of the Year by Expert Marketer Magazine.
Reviews
"This book is The Elements of Style for presenting. Tim is a master presenter and he has constructed the best short book I know of on presenting powerfully."
--Bracken Darrell President and CEO, Logitech "I learned everything I know about business storytelling and great presentations from Tim Calkins . . . Tim's new book is smart, fun and engaging."
--Kirsten Lynch Chief Marketing Officer, Vail Resorts "Tim Calkins is a master presenter. Reading this book tells you why."
--Paul Manning CEO, Sensient Technologies Corporation "Just like a good presentation is a gift of knowledge and insight, Tim Calkins's book is a gift for all of us . . . While washing a chicken might not always be that easy, presenting with confidence and purpose will become much more so for anyone who reads Tim's book. I highly recommend it."
--Mat Lignel CEO and President, Laughlin Constable "Turning a complex situation into a simple story requires real effort. Tim Calkins makes getting there easy with a playbook that should be in the hands of any successful business leader today. Tim takes the guesswork out of business presentations with simple, no-nonsense tips that will pack punch, infuse energy and win audiences."
--Sally Grimes, Group President, Tyson Foods "Calkins reminds us that there is a process and structure for creating compelling presentations that will advance your ideas and your career. If your job involves selling or persuading, then you will benefit from applying the lessons of this book."
--Sergio Pereira, President, Quill.com "It is clear from reading Tim's book that everyone can become a great presenter. Great presenters are not born, they are made through hard work and practice! . . . Applying the lessons in Tim's book guarantees your presentation skills will soar and your message will hit the bull's-eye."
--Dan Jaffee, President and CEO, Oil-Dri Corporation "Thoughtful guidance on how to master effective business presentations. I recommend this book for business professionals who seek to improve their effectiveness and grow their personal brand."
--Mark Johnson, Vice President, Navistar Corporation "A practical guide grounded in how the business world really works . . . It is a quick and enjoyable read, as Tim follows his own advice by making his points with effective storytelling from his years in both business and academia."
--Howard Brandeisky, Senior Vice President, Global Marketing & Customer Solutions, John B. Sanfilippo & Son, Inc. "Tim Calkins brings to life the art and science of presenting and makes it easy to master one of the most challenging aspects in business. His approach allows professionals to gain alignment and move recommendations forward."
--Carl Gerlach, President and Chief Executive Officer, Maple Hill Creamery "Clear and practical advice on the art of presenting . . . valuable for CEOs, junior employees and everyone in between. Plus, it's the rare business book that is an incredibly fun read."
--Eben Gillette, Vice President, Brand Marketing, The Wine Group "Tim Calkins is known at Kellogg School of Management as one of the best presenters and storytellers. In this new book, he shares some of his secrets on how to make your presentation more effective. His tips are simple, easy to remember and valuable even if you consider yourself a master of presentations."
--Miguel Patricio, Global CMO, Anheuser-Busch Inbev "Few individuals can capture an audience like Professor Calkins, and reading through these pages is like being in one of his dynamic and inspiring classes at Kellogg. This book is a powerful tool that will help you prepare and deliver epic presentations, both personal and professional."
--Lawrence Kim, Vice President, Growth Officer, Taco Bell "As Tim so convincingly demonstrates, relevant and engaging presentations are the perfect balance of 'what we say' and 'how we say it.' By following Tim's pragmatic approach, all of us will be better equipped to 'make the sale.'"
--Richard H. Lenny, Non-Executive Chairman, Information Resources, Inc., former chairman & CEO, The Hershey Company "Business leaders have to present well if they are going to have an impact. This book is the best one I've seen on creating and delivering an effective business presentation."
--John Anton, CEO, Badger Sportswear "A smart, strategic and pragmatic approach for becoming a critical, confident and compelling presenter, regardless of where you find yourself on your own presenter journey. Bravo, Tim!"
--Scott M. Davis, Chief Growth Officer, Prophet "My life would have been so much easier if presenters would have practiced what Professor Calkins is preaching in this book. A joy to read and stacked with clear takeaways. You will not regret reading this book--and your business presentations will be so much better."
--Bjorgvin Ingi Olafsson, Managing Partner, Deloitte Consulting Iceland
--Bracken Darrell President and CEO, Logitech "I learned everything I know about business storytelling and great presentations from Tim Calkins . . . Tim's new book is smart, fun and engaging."
--Kirsten Lynch Chief Marketing Officer, Vail Resorts "Tim Calkins is a master presenter. Reading this book tells you why."
--Paul Manning CEO, Sensient Technologies Corporation "Just like a good presentation is a gift of knowledge and insight, Tim Calkins's book is a gift for all of us . . . While washing a chicken might not always be that easy, presenting with confidence and purpose will become much more so for anyone who reads Tim's book. I highly recommend it."
--Mat Lignel CEO and President, Laughlin Constable "Turning a complex situation into a simple story requires real effort. Tim Calkins makes getting there easy with a playbook that should be in the hands of any successful business leader today. Tim takes the guesswork out of business presentations with simple, no-nonsense tips that will pack punch, infuse energy and win audiences."
--Sally Grimes, Group President, Tyson Foods "Calkins reminds us that there is a process and structure for creating compelling presentations that will advance your ideas and your career. If your job involves selling or persuading, then you will benefit from applying the lessons of this book."
--Sergio Pereira, President, Quill.com "It is clear from reading Tim's book that everyone can become a great presenter. Great presenters are not born, they are made through hard work and practice! . . . Applying the lessons in Tim's book guarantees your presentation skills will soar and your message will hit the bull's-eye."
--Dan Jaffee, President and CEO, Oil-Dri Corporation "Thoughtful guidance on how to master effective business presentations. I recommend this book for business professionals who seek to improve their effectiveness and grow their personal brand."
--Mark Johnson, Vice President, Navistar Corporation "A practical guide grounded in how the business world really works . . . It is a quick and enjoyable read, as Tim follows his own advice by making his points with effective storytelling from his years in both business and academia."
--Howard Brandeisky, Senior Vice President, Global Marketing & Customer Solutions, John B. Sanfilippo & Son, Inc. "Tim Calkins brings to life the art and science of presenting and makes it easy to master one of the most challenging aspects in business. His approach allows professionals to gain alignment and move recommendations forward."
--Carl Gerlach, President and Chief Executive Officer, Maple Hill Creamery "Clear and practical advice on the art of presenting . . . valuable for CEOs, junior employees and everyone in between. Plus, it's the rare business book that is an incredibly fun read."
--Eben Gillette, Vice President, Brand Marketing, The Wine Group "Tim Calkins is known at Kellogg School of Management as one of the best presenters and storytellers. In this new book, he shares some of his secrets on how to make your presentation more effective. His tips are simple, easy to remember and valuable even if you consider yourself a master of presentations."
--Miguel Patricio, Global CMO, Anheuser-Busch Inbev "Few individuals can capture an audience like Professor Calkins, and reading through these pages is like being in one of his dynamic and inspiring classes at Kellogg. This book is a powerful tool that will help you prepare and deliver epic presentations, both personal and professional."
--Lawrence Kim, Vice President, Growth Officer, Taco Bell "As Tim so convincingly demonstrates, relevant and engaging presentations are the perfect balance of 'what we say' and 'how we say it.' By following Tim's pragmatic approach, all of us will be better equipped to 'make the sale.'"
--Richard H. Lenny, Non-Executive Chairman, Information Resources, Inc., former chairman & CEO, The Hershey Company "Business leaders have to present well if they are going to have an impact. This book is the best one I've seen on creating and delivering an effective business presentation."
--John Anton, CEO, Badger Sportswear "A smart, strategic and pragmatic approach for becoming a critical, confident and compelling presenter, regardless of where you find yourself on your own presenter journey. Bravo, Tim!"
--Scott M. Davis, Chief Growth Officer, Prophet "My life would have been so much easier if presenters would have practiced what Professor Calkins is preaching in this book. A joy to read and stacked with clear takeaways. You will not regret reading this book--and your business presentations will be so much better."
--Bjorgvin Ingi Olafsson, Managing Partner, Deloitte Consulting Iceland
