Black On Madison Avenue a book by Mark S. Robinson

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Description

"Black on Madison Avenue" tells the shocking truth about one of the most un-diverse white-collar professions in America.

"Black on Madison Avenue" tells the explosive stories that Madison Avenue doesn't want you to read.

"Black on Madison Avenue" reveals the incredible experiences of a Black man who has spent 40+ years on Madison Avenue at some of the advertising industry's most prestigious agencies and gives readers a rare glimpse of what it's like to be one of the very, very few Black professionals in the advertising agency business.

Advertising decides what America wants. And yet, for an industry that professes to be the vanguard of creativity, popular culture and forward thinking, advertising is one of the most un-diverse white-collar professions in America. Surprisingly, despite all of its public gestures of "wokeness", Madison Avenue would like to keep it that way.

"Black on Madison Avenue" explains how - and why - the author landed on Madison Avenue, and shares some of his incredible adventures over the past 40+ years. Yes, adventures. Have you ever gotten into a shouting match with a Venezuelan Army general in the middle of a military coup? He has. He kidnapped advertising legend Jim Jordan, insulted high-ranking Chinese government officials at a formal dinner and launched the first multicultural marketing holding company.

Mark Robinson was the co-founder of Spike/DDB, along with filmmaker Spike Lee and has stories no one else could tell. Robinson's stories include Bill Cosby, Mike Tyson, Vanessa Williams, Usher, Oprah, Zsa Zsa Gabor, James Brown and Notorious B.I.G.

"I have given my entire adult professional life to this business. Advertising is not just what I do. It is a part of who I am. I am Black on Madison Avenue."

Product Details

Price

$14.99 $13.94

Publisher

Alliance Books

Publish Date

July 01, 2023

Pages

252

Dimensions

6.0 X 9.0 X 0.53 inches | 0.75 pounds

Language

English

Type

Paperback

EAN/UPC

9781736621547

About the Author

Mark Robinson has spent the past 40+ years in advertising at some of the industry's most prestigious agencies. Mark has been featured in Fortune magazine, The New York Times, The Wall Street Journal and Advertising Age. Mark is a past member of the American Advertising Federation's Multicultural Marketing Leadership Council, a national touring lecturer for the American Educational Foundation, and an ongoing mentor for MAIP (Minority Advertising Internship Program) for the American Association of Advertising Agencies. Mark was chosen by filmmaker Spike Lee to co-found and manage his new agency, Spike/DDB. In 1998, Mark launched Heritage Apparel, an internet-based clothing company that celebrated African American history and heroes. In 2001, he was recognized as the Entrepreneur of the Year for the successful launch of his next company, S/R Communications Alliance; the first 100% minority-owned network of 10 multicultural advertising companies, with combined business of $225 million. Mark was nominated for the 1994 Connecticut Human Rights Award for his community service and work in multicultural education. In 2000, Mark was appointed by the Governor to serve on the State's Martin Luther King Commission. And in 2009, he was chosen by the State of Connecticut to receive the Martin Luther King Leadership Award.Mark lives in Connecticut and is a highly sought-after strategist and advisor to various clients, including political campaigns and community organizations. He also serves on the board of directors of The Connecticut Mirror newspaper.

Reviews

Mark shares his incredible journey through a storied advertising career. It's a reminder of the reason that MAIP was created nearly 50 years ago. Mark's experiences - shared through reflections via challenges and triumphs - highlight ways that we recognize the need to continue our work and support our 4,000+ community of MAIP alumni in the advertising and marketing industry.4A's Foundation, American Association of Advertising Agencies Despite the challenges, sometimes compromising colleagues and chaos of the 1970's world of advertising, Mark Robinson persevered and carved out a remarkable career as an African-American Ad Man, which is so adeptly demonstrated in his book "Black on Madison Avenue." An honest and inspiring read...Constance Cannon Frazier, Former COO, American Advertising Federation

Finally, a book that advocates for diversity, equity and inclusion in advertising. Robinson makes the case for representation personal yet universal. As an educator, I am thrilled to have a resource written by an esteemed pro who embodies all that is good in the profession.Robin Landa, Distinguished Professor, Michael Graves College at Kean University

'Black on Madison Avenue' is enlightening, written with tough love, the toughest love this side of a Marine drill sergeant. Mark is frank in his descriptions of the shortcomings of the advertising industry he has worked in for decades and offers concrete steps to take so that it no longer resembles what he calls a 'luminescent snowstorm.' Very much worth reading.Stuart Elliott, Former Advertising Columnist, The New York Times Mark's book is filled with insight, surprises, and stories that will sometimes make you laugh out loud and other times shake your head in frustration. The time you spend with Mark won't be wasted, and you'll be glad you've added his book to your library.JASON P. CHAMBERS, Ph.D., Author, Associate Dean for DEI
Associate Professor, Advertising

Mark sharply illuminates the experiences of Black professionals in the advertising industry. Black creativity, excellence and innovation shine brightly. Entertaining, realistic, optimistic, and challenging, in all the right ways, Black on Madison Avenue imparts timeless lessons that will leave you wanting more.Renetta E. McCann, Advertising Hall of Fame, Class of 2023

I bloody love this book.Cindy Gallop, Former Chair, BBH / "The Michael Bay of Business" Part autobiography, part history lesson, part cautionary tale. This unpredictable and vivid journey is a rare peek behind the Black curtain. Danny Robinson, Chief Creative Officer, The Martin Agency

Black On Madison Avenue

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