The She Spot: Why Women Are the Market for Changing the World-And How to Reach Them
Lisa Witter
(Author)
Description
Women are a huge, uniquely receptive but still underutilized audience for a whole range of social and political causes, not just "women's issues." In The She Spot, Lisa Witter and Lisa Chen, top executives in the nation's largest public interest communications firm, explain why women's enormous potential is still largely untapped. Citing examples from both the for-profit and nonprofit sectors, they offer specific, detailed advice--much of which flies in the face of conventional wisdom--on how to better connect with women and advance your mission.
Product Details
Price
$24.95
$23.20
Publisher
Berrett-Koehler Publishers
Publish Date
June 09, 2008
Pages
216
Dimensions
6.36 X 9.44 X 0.81 inches | 1.01 pounds
Language
English
Type
Hardcover
EAN/UPC
9781576754726
BISAC Categories:
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About the Author
Lisa Witter is the chief operating officer of Fenton Communication, where she heads the firm's practice in women's is- sues and global affairs. Her clients include Women for Women International, Global Fund for Women, Women's Funding Net- work, MoveOn.org, William and Flora Hewlett Foundation, Harvard School of Public Health, and American Medical As- sociation.
Co-founder of the award-winning SheSource.org, a database of women experts to help close the gender gap among commentators in the news media, Witter is a political and social commentator and blogger, who in 2004 was featured in Showtime's American Candidate. Honored as an outstanding activist and ex- pert on women's issues by Oxygen.com for her work on a national campaign against privatizing Social Security during the 2000 presidential election, she is on the board of directors or advisory council for Climate Counts, MomsRising.org, and Women for Women International.
Lisa Chen, a former reporter with the San Jose Mercury News, has been working in the public interest communications field for the past 10 years, serving clients including the New York Academy of Medicine, National Urban League, Physicians for Human Rights, Blue Shield of California Foundation, EngenderHealth, and Asian Americans/Pacific Islanders in Philanthropy.
A senior vice president at Fenton Communications, she is the firm's head editor and writer and develops creative messaging for clients across a broad spectrum of issues, ranging from public health to education reform. Her writing has been published in the New York Times, USA Today, Boston Globe, San Francisco Chronicle, and elsewhere.
She lives in New York City.
Co-founder of the award-winning SheSource.org, a database of women experts to help close the gender gap among commentators in the news media, Witter is a political and social commentator and blogger, who in 2004 was featured in Showtime's American Candidate. Honored as an outstanding activist and ex- pert on women's issues by Oxygen.com for her work on a national campaign against privatizing Social Security during the 2000 presidential election, she is on the board of directors or advisory council for Climate Counts, MomsRising.org, and Women for Women International.
Lisa Chen, a former reporter with the San Jose Mercury News, has been working in the public interest communications field for the past 10 years, serving clients including the New York Academy of Medicine, National Urban League, Physicians for Human Rights, Blue Shield of California Foundation, EngenderHealth, and Asian Americans/Pacific Islanders in Philanthropy.
A senior vice president at Fenton Communications, she is the firm's head editor and writer and develops creative messaging for clients across a broad spectrum of issues, ranging from public health to education reform. Her writing has been published in the New York Times, USA Today, Boston Globe, San Francisco Chronicle, and elsewhere.
She lives in New York City.
Reviews
"The principles of Marketing to Women are as true for social change as they are for products and brands. I applaud the Lisas--Witter and Chen--for applying them to such a good cause. Women are always striving to improve the world, and their book lays out the case convincingly."
Marti Barletta, Founder, the TrendSight Group, and author of Marketing to Women and PrimeTime Women
"Finally, the book I've been waiting for that connects the dots between the research on what women want and actionable ways to reach them. I recommend it to any nonprofit or political candidate who wants to tap into the women's vote and their power as donors and activists."
Celinda Lake, President, Lake Research Partners, and coauthor of What Women Really Want: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live
"If you're in the business of social change, you need the information in The She Spot. Transforming the world can only happen if you under- stand what this book has to say about what women value, how they operate, and how important they are to making change happen."
Barbara A. Brenner, Executive Director, Breast Cancer Action
"The She Spot proves that women are at the forefront of power and change and shows executives of all types how to reach them. Finally, concrete steps to better tapping women's potential."
Ilana Goldman, President, Women's Campaign Forum
"I am buying a copy for everyone I have ever worked with! The authors prove that marketing to women is so much more than turning every- thing pink, and most importantly, The She Spot tells you how."
Morra Aarons-Mele, blogger and Political Director, BlogHer.com
"Want to connect with the rising tide of world-changing women? Ditch the pink logos, petunias, and pandering. Let this book show you how to supercharge your campaign, company, or community with powerful stories, open and insightful conversation, and opportunities for action that actually fit the way smart women live in the 21st century."
Alex Steffen, Executive Editor, WorldChanging.com
"This book taps into a truth that labor organizers learn in the shops: women don't just hope and wait for change, they fight for it. When motivated and mobilized, women do change the world, and this book gives us the tools to make it happen."
Amanda Cooper, Director of Communications, UNITE HERE!
"'Add women, change everything.' That's The White House Project's prescription for transformation. The change we seek so passionately can only be delivered by adding our nation's most untapped natural resource. The She Spot is 'spot on' about how we get there."
Marie Wilson, President, The White House Project, and author of Closing the Leadership Gap: Add Women, Change Everything
"By claiming 'they are the audience, ' The She Spot is the book that gives women the opportunity to claim their space as key agents of social change. In return, this is a must read for those who want to change the world and believe that the road to success is making sure women are at the table and active."
Christine Grumm, President and CEO, Women's Funding Network
"This book is a brilliant no-brainer that unlocks a treasure chest of fascinating insights. It's sure to generate an 'aha' moment for save-the- worlders everywhere."
Ricken Patel, Executive Director, Avaaz.org
Marti Barletta, Founder, the TrendSight Group, and author of Marketing to Women and PrimeTime Women
"Finally, the book I've been waiting for that connects the dots between the research on what women want and actionable ways to reach them. I recommend it to any nonprofit or political candidate who wants to tap into the women's vote and their power as donors and activists."
Celinda Lake, President, Lake Research Partners, and coauthor of What Women Really Want: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live
"If you're in the business of social change, you need the information in The She Spot. Transforming the world can only happen if you under- stand what this book has to say about what women value, how they operate, and how important they are to making change happen."
Barbara A. Brenner, Executive Director, Breast Cancer Action
"The She Spot proves that women are at the forefront of power and change and shows executives of all types how to reach them. Finally, concrete steps to better tapping women's potential."
Ilana Goldman, President, Women's Campaign Forum
"I am buying a copy for everyone I have ever worked with! The authors prove that marketing to women is so much more than turning every- thing pink, and most importantly, The She Spot tells you how."
Morra Aarons-Mele, blogger and Political Director, BlogHer.com
"Want to connect with the rising tide of world-changing women? Ditch the pink logos, petunias, and pandering. Let this book show you how to supercharge your campaign, company, or community with powerful stories, open and insightful conversation, and opportunities for action that actually fit the way smart women live in the 21st century."
Alex Steffen, Executive Editor, WorldChanging.com
"This book taps into a truth that labor organizers learn in the shops: women don't just hope and wait for change, they fight for it. When motivated and mobilized, women do change the world, and this book gives us the tools to make it happen."
Amanda Cooper, Director of Communications, UNITE HERE!
"'Add women, change everything.' That's The White House Project's prescription for transformation. The change we seek so passionately can only be delivered by adding our nation's most untapped natural resource. The She Spot is 'spot on' about how we get there."
Marie Wilson, President, The White House Project, and author of Closing the Leadership Gap: Add Women, Change Everything
"By claiming 'they are the audience, ' The She Spot is the book that gives women the opportunity to claim their space as key agents of social change. In return, this is a must read for those who want to change the world and believe that the road to success is making sure women are at the table and active."
Christine Grumm, President and CEO, Women's Funding Network
"This book is a brilliant no-brainer that unlocks a treasure chest of fascinating insights. It's sure to generate an 'aha' moment for save-the- worlders everywhere."
Ricken Patel, Executive Director, Avaaz.org
