Branded Beauty: How Marketing Changed the Way We Look

."..[an] objective examination of the beauty industry...Mark Tungate cannot help placing the case before us in an admiring light...[He] goes through the histories of virtually all the major and growing companies selling beauty products in sharp, upscale magazine prose...with a certain twinkle and smile to his writing voice that makes for a relaxed and informative book." --By the Book Reviews

"[Tungate] is to be congratulated for this unique work on the business of beauty, which has obviously changed the way we look." Review from Biz India

."..[A] stellar example of non-fiction -- just good journalism and engaging, clean writing. ...It is excruciatingly well researched, with chapter notes and [a] bibliography... Mr. Tungate takes us along with him as he visits the scientists and marketers that enable our beauty, inserting himself into the story in little episodes so we can experience what he does." -Christine Frank, goodreads.com

"Tungate's descriptive writing and cliffhanger chapter endings make the biographical portion of the book both fascinating and highly entertaining... Tungate's arguments are well-researched and his findings on an industry that is notoriously secretive are enlightening and often surprising. ...should not be seen as a critique of cosmetic companies. Rather, it is an in-depth look at how the industry developed and where it stands today. After all, Tungate's speciality is marketing, as an instructor of branding and advertising courses at Parsons Paris School of Art and Design, as well as the author of several books and columns regarding advertising. The story of how a few men and women revolutionized marketing strategies as well as public opinion on beauty is indeed enthralling and "Branded Beauty" will be valuable for anyone interested in a behind-the-scenes look at one of the world's most ubiquitous industries." - ForeWord Reviews
..".[an] objective examination of the beauty in
"From Amazon reviewers:
"" Very good informative reading!" - Federico Legorreta

."..[A] great factual History Book of the Cosmetics/Beauty Industry... A great read for sure." - Rex Romanov
"[F]ascinating book... well written, interesting and solid (footnotes for example) and it is full of fun facts and new details and stories. I can recommend this to anyone, I loved it."--Bettina Grissen "A Corner of the Library "
"I highly recommend this book for anybody who wants a comprehensive example of marketing in action, as well as for the everyday cosmetics consumer."--Shannon Hopkins "LuxuryReading.com "
"Readers will enjoy Tungate's storytelling, and he includes helpful bullet points that summarize each chapter. ...Chapters that discuss the rising popularity of tattooing, cosmetic surgery, digital marketing, and ethical and sustainable products are of particular interest and could be useful in forecasting trends. ...Summing Up: Recommended. General readers and lower-division students."--D. Salomon "CHOICE "
"Tungate's descriptive writing and cliffhanger chapter endings make the biographical portion of the book both fascinating and highly entertaining... Tungate's arguments are well-researched and his findings on an industry that is notoriously secretive are enlightening and often surprising. ...should not be seen as a critique of cosmetic companies. Rather, it is an in-depth look at how the industry developed and where it stands today. After all, Tungate's specialty is marketing, as an instructor of branding and advertising courses at Parsons Paris School of Art and Design, as well as the author of several books and columns regarding advertising. The story of how a few men and women revolutionized marketing strategies as well as public opinion on beauty is indeed enthralling and Branded Beauty will be valuable for anyone interested in a behind-the-scenes look at one of the world's most ubiquitous industries."--Claire Posner "ForeWord Reviews "