Public Relations for Dummies
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Description
Proven techniques that maximize media exposure for your businessA seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis
Product Details
Price
$24.99
$23.24
Publisher
For Dummies
Publish Date
June 01, 2006
Pages
384
Dimensions
7.3 X 9.2 X 0.9 inches | 1.15 pounds
Language
English
Type
Paperback
EAN/UPC
9780471772729
BISAC Categories:
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About the Author
Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance.
Bob Bly and Ilise Benun are both New York communications professionals.
Reviews
"...the ideas herein will make your creative mind fly for sure!" (TamsPalm Blog, September 2006)
