Marketing - Research Books

The Jolt Effect: How High Performers Overcome Customer...

Ted McKenna and Matthew Dixon


Testing Business Ideas: A Field Guide for Rapid Experimentation

Alexander Osterwalder and David J Bland


The Big Data-Driven Business: How to Use Big Data to Win...

Sean Callahan and Russell Glass


The 22 Immutable Laws of Marketing: Exposed and Explained by...

Al Ries and Jack Trout


The Visible Expert Revolution: How to Turn Ordinary Experts...

Karl Feldman, Lee Frederiksen, et al.


Buyology: Truth and Lies about Why We Buy

Martin Lindstrom


How Music Grows Brands: The Field Guide

Joe Belliotti and Rebecca Jolly


Hack The Buyer Brain

Kenda MacDonald