Marketing - Research

Contagious: Why Things Catch on

Jonah Berger


Buyology: Truth and Lies about Why We Buy

Martin Lindstrom


Enterprise Sales and Operations Planning: Synchronizing...

George Palmatier and Colleen Crum


The Trend Forecaster's Handbook

Martin Raymond


Call Your Shots: A Uniquely Workable Approach for...

Thomas James Miller


Consumer Behavior: Building Marketing Strategy

Delbert I. Hawkins and David L. Mothersbaugh