Marketing - Research Books

The Jolt Effect: How High Performers Overcome Customer...

Ted McKenna and Matthew Dixon


Decoded: The Science Behind Why We Buy

Phil Barden


Hidden in Plain Sight: How to Create Extraordinary Products...

Simon Steinhardt and Jan Chipchase


The 22 Immutable Laws of Marketing: Exposed and Explained by...

Al Ries and Jack Trout


The Visible Expert Revolution: How to Turn Ordinary Experts...

Lee Frederiksen, Elizabeth Harr, et al.


Testing Business Ideas: A Field Guide for Rapid Experimentation

Alexander Osterwalder and David J Bland


Marketing with AI for Dummies

Shiv Singh


Winning Through Platforms: How to Succeed When Every...

Charlotte Bloom, Omar Akhtar, et al.