Marketing - Research Books

The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

$18.99
$17.66
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Continuous Discovery Habits: Discover Products that Create...

Teresa Torres

$19.99
$18.59
The Jolt Effect: How High Performers Overcome Customer Indecision

The Jolt Effect: How High Performers Overcome Customer...

Ted McKenna and Matthew Dixon

$29.00
$26.97
How Brands Grow: What Marketers Don't Know

How Brands Grow: What Marketers Don't Know

Byron Sharp

$45.94
Testing Business Ideas: A Field Guide for Rapid Experimentation

Testing Business Ideas: A Field Guide for Rapid Experimentation

Alexander Osterwalder and David J Bland

$35.00
$32.55
The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy

The Illusion of Choice: 16 1/2 Psychological Biases That...

Richard Shotton

$19.99
$18.59
Skyrocket Your Business with Social Media Branding: Personalize, Increase, and Grow Demand for Your Brand (Social Media Branding, Digital Products, Ma

Skyrocket Your Business with Social Media Branding:...

Isis Bradford

$19.99
$18.59
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

The Big Data-Driven Business: How to Use Big Data to Win...

Sean Callahan and Russell Glass

$30.00
$27.90
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

The 22 Immutable Laws of Marketing: Exposed and Explained by...

Al Ries and Jack Trout

$18.99
$17.66
Breakout Brands: Why Some Brands Take Off...and Others Don't

Breakout Brands: Why Some Brands Take Off...and Others Don't

Jared Schrieber

$44.99
Invisible Influence: The Hidden Forces That Shape Behavior

Invisible Influence: The Hidden Forces That Shape Behavior

Jonah Berger

$17.99
$16.73
The Visible Expert Revolution: How to Turn Ordinary Experts into Thought Leaders, Rainmakers and Industry Superstars

The Visible Expert Revolution: How to Turn Ordinary Experts...

Karl Feldman, Lee Frederiksen, et al.

$18.95
$17.62
The User Experience Team of One: A Research and Design Survival Guide

The User Experience Team of One: A Research and Design...

Leah Buley

$63.24
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

All Marketers Are Liars: The Underground Classic That...

Seth Godin

$17.00
$15.81
Buyology: Truth and Lies about Why We Buy

Buyology: Truth and Lies about Why We Buy

Martin Lindstrom

$17.00
$15.81
The Status Revolution: The Improbable Story of How the Lowbrow Became the Highbrow

The Status Revolution: The Improbable Story of How the...

Chuck Thompson

$27.99
$26.03
Full Circle Marketing: Transform Your Marketing & Turn Customers Into Evangelists

Full Circle Marketing: Transform Your Marketing & Turn...

Wayne Mullins

$9.95
$9.25
Dealers of Lightning: Xerox Parc and the Dawn of the Computer Age

Dealers of Lightning: Xerox Parc and the Dawn of the Computer...

Michael A Hiltzik

$18.99
$17.66
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Alchemy: The Dark Art and Curious Science of Creating Magic...

Rory Sutherland

$18.99
$17.66
How Music Grows Brands: The Field Guide

How Music Grows Brands: The Field Guide

Joe Belliotti and Rebecca Jolly

$9.99
$9.29
Research Design: Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches

Research Design: Quantitative, Qualitative, Mixed Methods,...

Patricia Leavy

$57.50
Hack The Buyer Brain

Hack The Buyer Brain

Kenda MacDonald

$20.99
$19.52
Start with the Story: Brand-Building in a Narrative Economy

Start with the Story: Brand-Building in a Narrative Economy

Kristian A. Alomá

$24.99
$23.24