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Marketing - Research Books

The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

$18.99
$17.66
How Brands Grow: What Marketers Don't Know

How Brands Grow: What Marketers Don't Know

Byron Sharp

$45.94
Invisible Influence: The Hidden Forces That Shape Behavior

Invisible Influence: The Hidden Forces That Shape Behavior

Jonah Berger

$17.00
$15.81
The Brand Flip: Why Customers Now Run Companies and How to Profit from It

The Brand Flip: Why Customers Now Run Companies and How to...

Marty Neumeier

$24.99
$23.24
Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value

Product Marketing Misunderstood: How to Establish Your Role,...

Richard King and Bryony Pearce

$15.99
$14.87
The Analytic Detective: Decipher Your Company's Data Clues and Become Irreplaceable

The Analytic Detective: Decipher Your Company's Data Clues...

Steve Leeds

$19.99
$18.59
Made in Future: A Story of Marketing, Media, and Content for Our Times

Made in Future: A Story of Marketing, Media, and Content for...

Prashant Kumar

$24.95
Interviewing Users: How to Uncover Compelling Insights

Interviewing Users: How to Uncover Compelling Insights

Steve Portigal

$51.74
Buyology: Truth and Lies about Why We Buy

Buyology: Truth and Lies about Why We Buy

Martin Lindstrom

$17.00
$15.81
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

Why We Buy: The Science of Shopping--Updated and Revised for...

Paco Underhill

$18.00
$16.74
Competing on Thought Leadership

Competing on Thought Leadership

Robert Buday

$32.00
$29.76
The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution

The Metail Economy: 6 Strategies for Transforming Your...

Joel Bines

$28.00
$26.04
Marketing Analytics: Strategic Models and Metrics

Marketing Analytics: Strategic Models and Metrics

Stephan Sorger

$49.95
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

Hey, Whipple, Squeeze This: The Classic Guide to Creating...

Luke Sullivan

$25.00
$23.25
Succeed Through Customer Knowledge: A Guide to Practical Customer-Originated Marketing

Succeed Through Customer Knowledge: A Guide to Practical...

Kazuki Nishiguchi

$20.00
$18.60
Marketing Research: Methodological Foundations, 12th edition

Marketing Research: Methodological Foundations, 12th edition

Dawn Iacobucci

$45.95
The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results - Every Time

The Organic Growth Playbook: Activate High-Yield Behaviors to...

Bob Lurie and Bernard Jaworski

$22.94
Naked Consumer: How Our Private Lives Become Public Commodities

Naked Consumer: How Our Private Lives Become Public Commodities

Erik Larson

$17.00
$15.81
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Alchemy: The Dark Art and Curious Science of Creating Magic...

Rory Sutherland

$18.99
$17.66
21 Ways To Find Off Market Real Estate: : Proven Marketing Strategies To Finding Lucrative Deals

21 Ways To Find Off Market Real Estate: : Proven Marketing...

Jeff Leighton

$9.99
$9.29
What Your Customer Wants and Can't Tell You: Unlocking Consumer Decisions with the Science of Behavioral Economics (Marketing Research)

What Your Customer Wants and Can't Tell You: Unlocking...

Melina Palmer

$18.95
$17.62
InstaBrain: The New Rules for Marketing to Generation Z

InstaBrain: The New Rules for Marketing to Generation Z

Sarah Weise

$17.99
$16.73
Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks

Defending Your Brand: How Smart Companies Use Defensive...

T. Calkins

$86.24