Consumer Behavior - General

Influence: The Psychology of Persuasion

Robert B Cialdini


Contagious: Why Things Catch on

Jonah Berger


Good Services: How to Design Services That Work

Louise Downe



Richard H. Thaler and Cass R. Sunstein


Misbehaving: The Making of Behavioral Economics

Richard H. Thaler


Competing Against Luck: The Story of Innovation and Customer...

Clayton M. Christensen, Karen Dillon, et al.


The Effortless Experience: Conquering the New Battleground...

Matthew Dixon, Nick Toman, et al.


The Human Element: Overcoming the Resistance That Awaits New...

David Schonthal and Loran Nordgren


How We Eat: The Brave New World of Food and Drink

Paco Underhill


Clean: The New Science of Skin

James Hamblin