Consumer Behavior - General Books

Good Services: How to Design Services That Work

Good Services: How to Design Services That Work

Louise Downe

$23.00
$21.39
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power

The Age of Surveillance Capitalism: The Fight for a Human...

Shoshana Zuboff

$22.99
$21.38
The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market

The Big Myth: How American Business Taught Us to Loathe...

Naomi Oreskes and Erik M. Conway

$35.00
$32.55
The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

$18.99
$17.66
Fast Food Nation: The Dark Side of the All-American Meal (Revised)

Fast Food Nation: The Dark Side of the All-American Meal...

Eric Schlosser

$16.99
$15.80
Obsessed: Building a Brand People Love from Day One

Obsessed: Building a Brand People Love from Day One

Emily Heyward

$27.00
$25.11
Clean: The New Science of Skin and the Beauty of Doing Less

Clean: The New Science of Skin and the Beauty of Doing Less

James Hamblin

$17.00
$15.81
Get Clients Now! (Tm): A 28-Day Marketing Program for Professionals, Consultants, and Coaches

Get Clients Now! (Tm): A 28-Day Marketing Program for...

C. Hayden

$22.99
Influence: The Psychology of Persuasion (Expanded)

Influence: The Psychology of Persuasion (Expanded)

Robert B Cialdini

$35.00
$32.55
The Paradox of Choice: Why More Is Less

The Paradox of Choice: Why More Is Less

Barry Schwartz

$15.99
The Data Detective: Ten Easy Rules to Make Sense of Statistics

The Data Detective: Ten Easy Rules to Make Sense of Statistics

Tim Harford

$18.00
$16.74
The Human Element: Overcoming the Resistance That Awaits New Ideas

The Human Element: Overcoming the Resistance That Awaits New...

David Schonthal and Loran Nordgren

$27.00
$25.11
Exactly What to Say: For Real Estate Agents

Exactly What to Say: For Real Estate Agents

Chris Smith, Jimmy Mackin, et al.

$17.24
This Is Service Design Doing: Applying Service Design Thinking in the Real World

This Is Service Design Doing: Applying Service Design...

Marc Stickdorn, Adam Lawrence, et al.

$44.99
$41.84
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerrilla Marketing: Easy and Inexpensive Strategies for...

Jay Conrad Levinson

$15.99
$14.87
Scientific Advertising: Complete and Unabridged

Scientific Advertising: Complete and Unabridged

Claude C Hopkins

$10.91
Affluenza: How Overconsumption Is Killing Us--And How to Fight Back

Affluenza: How Overconsumption Is Killing Us--And How to...

John de Graaf, David Wann, et al.

$22.95
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Revised and Expanded)

Predictably Irrational, Revised and Expanded Edition: The...

Dan Ariely

$18.99
$17.66
This Is Marketing: You Can't Be Seen Until You Learn to See

This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin

$24.00
$22.32
Misbehaving: The Making of Behavioral Economics

Misbehaving: The Making of Behavioral Economics

Richard H Thaler

$16.95
$15.76
Exactly What to Say: Your Personal Guide to the Mastery of Magic Words

Exactly What to Say: Your Personal Guide to the Mastery of...

Phil M. Jones

$14.99
$13.94
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Obviously Awesome: How to Nail Product Positioning so...

April Dunford

$18.34
Pre-Suasion: A Revolutionary Way to Influence and Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade

Robert Cialdini

$19.99
$18.59
The Jolt Effect: How High Performers Overcome Customer Indecision

The Jolt Effect: How High Performers Overcome Customer...

Ted McKenna and Matthew Dixon

$29.00
$26.97