Consumer Behavior - General Books

The Big Myth: How American Business Taught Us to Loathe...

Naomi Oreskes and Erik M. Conway


Influence: The Psychology of Persuasion (Expanded)

Robert B Cialdini


The Paradox of Choice: Why More Is Less

Barry Schwartz


The Human Element: Overcoming the Resistance That Awaits New...

David Schonthal and Loran Nordgren


Exactly What to Say: For Real Estate Agents

Chris Smith, Jimmy Mackin, et al.


This Is Service Design Doing: Applying Service Design...

Marc Stickdorn, Adam Lawrence, et al.


Guerrilla Marketing: Easy and Inexpensive Strategies for...

Jay Conrad Levinson


Affluenza: How Overconsumption Is Killing Us--And How to...

John de Graaf, David Wann, et al.


Misbehaving: The Making of Behavioral Economics

Richard H Thaler


The Jolt Effect: How High Performers Overcome Customer...

Ted McKenna and Matthew Dixon