Consumer Behavior - General

Clean: The New Science of Skin

James Hamblin


Nudge: Improving Decisions about Health, Wealth, and Happiness

Richard H. Thaler and Cass R. Sunstein


Contagious: Why Things Catch on

Jonah Berger


Misbehaving: The Making of Behavioral Economics

Richard H. Thaler


Good Services: How to Design Services That Work

Louise Downe


The Culture of Money

De'andre Salter


Accountable: The Rise of Citizen Capitalism

Michael O'Leary and Warren Valdmanis


Exploring Degrowth: A Critical Guide

Vincent Liegey and Anitra Nelson


Phishing for Phools: The Economics of Manipulation and Deception

George A Akerlof and Robert J. Shiller


Buyology: Truth and Lies about Why We Buy

Martin Lindstrom


Crap: A History of Cheap Stuff in America

Wendy A. Woloson


The Power of Experiments: Decision Making in a Data-Driven World

Michael Luca and Max H Bazerman