Consumer Behavior - General Books

Finding Insight: Discovering the Non-Obvious Obvious...

Melinda Spaulding and Mitch Tull


The Big Myth: How American Business Taught Us to Loathe...

Naomi Oreskes and Erik M. Conway


Competing Against Luck: The Story of Innovation and Customer...

Clayton M. Christensen, Karen Dillon, et al.


Influence: The Psychology of Persuasion (Expanded)

Robert B. Cialdini


The Paradox of Choice: Why More Is Less

Barry Schwartz


The Theory of the Leisure Class

Thorstein Veblen


The Jolt Effect: How High Performers Overcome Customer...

Ted McKenna and Matthew Dixon


Happy Money: The Science of Happier Spending

Michael Norton and Elizabeth Dunn


Nudge (The Final)

Cass R. Sunstein and Richard H. Thaler


Citizens: Why the Key to Fixing Everything is All of Us

Brian Eno and Jon Alexander