Advertising & Promotion

Propaganda

Edward Bernays

$14.95
$13.75

Contagious: Why Things Catch on

Jonah Berger

$17.00
$15.64

Positioning: The Battle for Your Mind

Al Ries and Jack Trout

$20.00
$18.40

Ogilvy on Advertising

David Ogilvy

$28.00
$25.76

Crystallizing Public Opinion

Edward Bernays

$15.95
$14.67

A Technique for Producing Ideas (Revised)

James Young

$10.00
$9.20

The Luxury Strategy: Break the Rules of Marketing to Build...

Jean-NoΓ«l Kapferer and Vincent Bastien

$49.95

Building Brand Communities: How Organizations Succeed by...

Charles Vogl and Carrie Melissa Jones

$27.95
$25.71

Publicity's Secret

Jodi Dean

$37.14

The 22 Immutable Laws of Branding: How to Build a Product or...

Laura Ries and Al Ries

$18.99
$17.47

Junior: Writing Your Way Ahead in Advertising

Thomas Kemeny

$24.95
$22.95