Advertising & Promotion


Edward Bernays


Contagious: Why Things Catch on

Jonah Berger


Positioning: The Battle for Your Mind

Al Ries and Jack Trout


Ogilvy on Advertising

David Ogilvy


Crystallizing Public Opinion

Edward Bernays


A Technique for Producing Ideas (Revised)

James Young


The Luxury Strategy: Break the Rules of Marketing to Build...

Jean-NoΓ«l Kapferer and Vincent Bastien


Building Brand Communities: How Organizations Succeed by...

Charles Vogl and Carrie Melissa Jones


Publicity's Secret

Jodi Dean


The 22 Immutable Laws of Branding: How to Build a Product or...

Laura Ries and Al Ries


Junior: Writing Your Way Ahead in Advertising

Thomas Kemeny