US/EN
$21,209,663.44 raised for local bookstores

Advertising & Promotion Books

Propaganda

Propaganda

Edward Bernays

$14.95
$13.90
Contagious: Why Things Catch on

Contagious: Why Things Catch on

Jonah Berger

$17.00
$15.81
Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer

Magnetic Marketing: How to Attract a Flood of New Customers...

Dan S. Kennedy

$24.95
$23.20
Strategic Brand Management, 3rd Edition

Strategic Brand Management, 3rd Edition

Alexander Chernev

$71.94
Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business

Copywriting Strategies: A No-Nonsense Guide to Writing...

Nicki Krawczyk

$11.99
$11.15
Why Advertising Fails: And How to Make Yours Succeed

Why Advertising Fails: And How to Make Yours Succeed

Dan S. Kennedy

$19.99
$18.59
Influencer: Building Your Personal Brand in the Age of Social Media

Influencer: Building Your Personal Brand in the Age of Social...

Brittany Hennessy

$15.95
$14.83
A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence

A Self-Help Guide for Copywriters: A resource for writing...

Dan B. Nelken

$17.99
$16.73
Full Circle Marketing

Full Circle Marketing

Wayne Mullins

$19.95
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

Brand Naming: The Complete Guide to Creating a Name for Your...

Rob Meyerson

$26.99
$25.10
Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency...

Drew Eric Whitman

$15.99
$14.87
Find Your Difference: Challenging Conformity in Business and in Life

Find Your Difference: Challenging Conformity in Business and...

Austin McGhie

$24.99
$23.24
Breaking in the News

Breaking in the News

Alison Maloni

$25.27
Confessions of an Advertising Man

Confessions of an Advertising Man

David Ogilvy

$20.95
$19.48
Advertising Concept Book 3e: Think Now, Design Later

Advertising Concept Book 3e: Think Now, Design Later

Pete Barry

$31.95
$29.71
D&ad. the Copy Book

D&ad. the Copy Book

$20.00
$18.60
Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

Jack Trout and Al Ries

$20.00
$18.60
Buyology: Truth and Lies about Why We Buy

Buyology: Truth and Lies about Why We Buy

Martin Lindstrom

$17.00
$15.81
How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process

How To Write An Inspired Creative Brief, 3rd Edition: A...

Howard Ibach

$14.99
It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be

Paul Arden

$12.95
$12.04
Brain Surfing: The Top Marketing Strategy Minds in the World

Brain Surfing: The Top Marketing Strategy Minds in the World

Heather Lefevre

$19.95
$18.55
Storytelling para Copywriters: A Arte de Segmentar, Engajar e Vender Com Histórias

Storytelling para Copywriters: A Arte de Segmentar, Engajar e...

Natanael Oliveira

$55.38
LOGO Life: Life Histories of 100 Famous Logos

LOGO Life: Life Histories of 100 Famous Logos

Ron Van Der Vlugt

$29.99
20th Century Alcohol & Tobacco Ads. 100 Years of Stimulating Ads

20th Century Alcohol & Tobacco Ads. 100 Years of Stimulating Ads

Steven Heller and Allison Silver

$40.00
$37.20