Advertising & Promotion Books

Propaganda

Edward Bernays

$14.95
$13.90

Contagious: Why Things Catch on

Jonah Berger

$17.00
$15.81

Strategic Brand Management, 3rd Edition

Alexander Chernev

$71.94

Full Circle Marketing

Wayne Mullins

$19.95

Breaking in the News

Alison Maloni

$25.27

Confessions of an Advertising Man

David Ogilvy

$20.95
$19.48

D&ad. the Copy Book

$20.00
$18.60

Positioning: The Battle for Your Mind

Jack Trout and Al Ries

$20.00
$18.60

Buyology: Truth and Lies about Why We Buy

Martin Lindstrom

$17.00
$15.81

20th Century Alcohol & Tobacco Ads. 100 Years of Stimulating Ads

Steven Heller and Allison Silver

$40.00
$37.20