Advertising & Promotion Books

Contagious: Why Things Catch on

Jonah Berger


D&ad. the Copy Book


Scientific Advertising

Claude Hopkins


Building Distinctive Brand Assets

Jenni Romaniuk


Copywrong to Copywriter: A Practical Guide to Copywriting for...

Tait Ischia and Jacob Zinman-Jeanes


Key Person of Influence: The Five-Step Method to Become One...

Daniel Priestley and Kevin Harrington


What the Signs Say: Language, Gentrification, and...

Shonna Trinch and Edward Snajdr



Edward Bernays


The 22 Immutable Laws of Marketing: Exposed and Explained by...

Al Ries and Jack Trout


The Brand Gap: Revised Edition (REV)

Marty Neumeier