Advertising & Promotion

Propaganda

Edward Bernays

$14.95
$13.75

Contagious: Why Things Catch on

Jonah Berger

$17.00
$15.64

The Attention Merchants: The Epic Scramble to Get Inside Our...

Tim Wu

$17.00
$15.64

Positioning: The Battle for Your Mind

Al Ries and Jack Trout

$20.00
$18.40

Hey, Whipple, Squeeze This: The Classic Guide to Creating...

Luke Sullivan

$25.00
$23.00

Ogilvy on Advertising

David Ogilvy

$28.00
$25.76

Quantum Marketing: Mastering the New Marketing Mindset for...

Raja Rajamannar

$27.99
$25.75

Crystallizing Public Opinion

Edward Bernays

$15.95
$14.67

A Technique for Producing Ideas (Revised)

James Young

$10.00
$9.20

The Art of the Pitch: Persuasion and Presentation Skills That...

Peter Coughter

$28.00

Social Media Success for Every Brand: The Five Storybrand...

Claire Diaz-Ortiz

$17.99
$16.55

The Luxury Strategy: Break the Rules of Marketing to Build...

Jean-Noël Kapferer and Vincent Bastien

$49.95

There's Money Where Your Mouth Is (Fourth Edition): A...

Elaine A. Clark

$24.99
$22.99

Building Brand Communities: How Organizations Succeed by...

Charles Vogl and Carrie Melissa Jones

$27.95
$25.71

Persuasive Copywriting: Cut Through the Noise and Communicate...

Andy Maslen

$29.95

Mad Women: The Other Side of Life on Madison Avenue in the...

Jane Maas

$18.98
$17.46

Frenemies: The Epic Disruption of the Ad Business (and...

Ken Auletta

$17.00

The PR Masterclass: How to Develop a Public Relations...

Alex Singleton

$27.95

Publicity's Secret

Jodi Dean

$37.14

The 22 Immutable Laws of Branding: How to Build a Product or...

Laura Ries and Al Ries

$18.99
$17.47

Self-Publish & Succeed: The No Boring Books Way to Writing a...

Julie Broad

$15.99

Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency...

Drew Eric Whitman

$15.99
$14.71

Alchemy: The Dark Art and Curious Science of Creating Magic...

Rory Sutherland

$18.99
$17.47

Junior: Writing Your Way Ahead in Advertising

Thomas Kemeny

$24.95
$22.95

Magnetic Marketing: How to Attract a Flood of New Customers...

Dan S. Kennedy

$24.95
$22.95