Brand Outlaw

"All leaders are readers." Harry S. Truman

 

We're always stoked to deliver branding and marketing advice through the Brand Outlaw podcast and YouTube channel. But if you really want to succeed, you need to deep-dive into the wisdom and experience of others. There's no better way to do that than through books.  

 

The Brand Outlaw Bookshop site features work from some of our guests plus other recommendations for building your knowledge in branding, design, and more. 

The Future Is Analog: How to Create a More Human World
Draplin Design Co.: Pretty Much Everything
The Soul of an Entrepreneur: Work and Life Beyond the Startup Myth
Extra Bold: A Feminist, Inclusive, Anti-Racist, Nonbinary Field Guide for Graphic Designers
The Revenge of Analog: Real Things and Why They Matter
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant (Revised)
Purple Cow, New Edition: Transform Your Business by Being Remarkable
What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest
The Brand Gap: Revised Edition (REV)
Bigger Than This: How to turn any venture into an admired brand
Tribes: We Need You to Lead Us
How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Zag: The #1 Strategy of High-Performance Brands
This Is Marketing: You Can't Be Seen Until You Learn to See
The Brand Flip: Why Customers Now Run Companies and How to Profit from It
Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
Building a Storybrand: Clarify Your Message So Customers Will Listen
All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Master Your Time, Master Your Life: The Breakthrough System to Get More Results, Faster, in Every Area of Your Life
The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living
Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success
Steal Like an Artist: 10 Things Nobody Told You about Being Creative
Essentialism: The Disciplined Pursuit of Less
The Practice: Shipping Creative Work
Good Strategy Bad Strategy: The Difference and Why It Matters
Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered
Courage Is Calling: Fortune Favors the Brave
Keep Going: 10 Ways to Stay Creative in Good Times and Bad
Ego Is the Enemy
Color Design Workbook: New, Revised Edition: A Real World Guide to Using Color in Graphic Design Brand by Hand: Blisters, Calluses, and Clients: A Life in Design Thinking with type: A Critical Guide for Designers, Writers, Editors, & Students (Revised, Expanded)
Brand Outlaw

Design

Freakonomics REV Ed: A Rogue Economist Explores the Hidden Side of Everything
Contagious: Why Things Catch on
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Revised and Expanded)
Thinking, Fast and Slow
Payoff: The Hidden Logic That Shapes Our Motivations
The small BIG: small changes that spark big influence
The Catalyst: How to Change Anyone's Mind
Influence: The Psychology of Persuasion (Expanded)
Invisible Influence: The Hidden Forces That Shape Behavior