Sabrina Horn is a C-suite advisor, speaker, communications expert and author of Make It Don't Fake It: Leading with Authenticity for Real Business Success (foreword Geoffrey Moore, June 2021, Berrett Koehler).  In her book, Horn aims to help entrepreneurs and executives lead  with a renewed focus on integrity, and avoid the temptation to fake it till you make it which only sabotages success.  Based on 25 years as CEO of her own company and as strategic PR advisor to thousands of executives, Horn helps readers: avoid the temptation to make false promises, overcome imposter syndrome, face reality in crises, build an authentic culture and brand, and much more.