After graduating with a first class degree in advertising, graphic design and illustration in 1997, Jim Smith was spotted by the owner of a small coffee shop chain and brought in to fill the walls of their flagship store with his paintings.
It was a three month contract; seventeen years later, Jim is head of design at Puccino's Worldwide Ltd, now an international coffee shop franchise with stores in the UK, Europe and Egypt.
In the meantime he's illustrated kids' food packaging for M&S, drawn cartoons on the sides of PJ smoothies, created in-store graphics for Orange phone stores, designed book covers and branded a New York based Iced Tea company.
In 2010, Jim launched the hugely successful Waldo Pancake range of stationery and gift products, now sold in the UK, Australia, Singapore, Europe and the US.
'I am not a Loser' by Barry Loser, the first of a series of children's books 'spellchecked' by Jim, was published in 2012, having already sold rights to nine countries. The sequel, 'I am Still Not a Loser' was the winner of the Roald Dahl Funny Prize 2013 and declared the funniest book for children aged seven to fourteen.
Jim has now written eleven Barry Loser books, and numerous short stories. 'Future Ratboy', a spin-off series of books based on Barry's favourite TV star, won the Lollies book award in 2017.
His latest series is 'Super Weird Mysteries'.