Candice Elliott, HR Nerd and CEO at Fortress and Flourish, helps impact-driven entrepreneurs and non-profit leaders grow their team with values-aligned HR best practices.  She focuses on increasing employee retention, making work more meaningful, and of course saving $$.

During the Pandemic, she supported the small business and non-profit community by giving 100s of hours of assistance to help meet the challenges of the changing world of work. Today she mentors leadrers in her 3-month Groundwork program to lay a foundation for success as they grow and she helps organizations establish equitable and transparent systems of pay.

Candice lives and works on the unceded land of Popeloutchom, home to the Awaswas speaking Uypi Ohlone, recently called Santa Cruz, California.

"I'm a bookworm.  My house is full of books.  Books have been a catalyst for the most meaningful changes in my life.  This bookshop is here to share the best of my collection with you." - Candice