ROI-driven, Jan Carroza helps clients and readers make the right decisions when developing marketing strategies and choosing channels. An early adopter, she enjoys studying and sharing new opportunities and ways to optimize efforts. Her multi-sided career spans agency, advertiser, audience research, media, mobile and privacy software experience. While her background in multichannel campaign management began in traditional advertising (print, radio and TV), performance-based marketing inspires her in-house mentality to achieve the maximum return-on-investment for clients.