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Bernoff.com

Books for the curious -- business, personal productivity, and everything else.

Writing, Authoring, and Books

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Working Backwards: Insights, Stories, and Secrets from Inside Amazon

Colin Bryar and Bill Carr

$28.83

$31.00

The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century

Steven Pinker

$17.67

$19.00

Rebel with a Clause: Tales and Tips from a Roving Grammarian

Ellen Jovin

$25.10

$26.99

The Business of Being a Writer, Second Edition

Jane Friedman

$24.18

$26.00

Improving Your Storytelling: Beyond the Basics for All Who Tell Stories in Work or Play

Doug Lipman

$20.41

$21.95

The Storytelling Coach: How to Listen, Praise, and Bring Out People's Best (American Storytelling)

Doug Lipman

$26.39

More Than Words: How to Think about Writing in the Age of AI

John Warner

$27.90

$30.00

The Curious Reader's Field Guide to Nonfiction

Anne Janzer

$15.99

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Writing, Authoring, and Books

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Biography and memoir

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Deliberately Different: Fifty Years. Two Generations. Leading in a Changing World.

Judith M. Von Seldeneck and Aileen K. Alexander

$26.04

$28.00

The Dry Season: A Memoir of Pleasure in a Year Without Sex

Melissa Febos

$26.97

$29.00

Hubris Maximus: The Shattering of Elon Musk

Faiz Siddiqui

$27.90

$30.00

When the Light Finds Us: From a Life Sentence to a Life Transformed

Judy A. Henderson

$26.04

$28.00

Watch and Learn: How I Turned Hollywood Upside Down with Netflix, Redbox, and Moviepass--Lessons in Disruption

Mitch Lowe

$26.97

$29.00

Susan, Linda, Nina & Cokie: The Extraordinary Story of the Founding Mothers of NPR

Lisa Napoli

$15.81

$17.00

Charged Bodies: People, Power, and Paradoxes That Launched Silicon Valley

Thomas Mahon

$30.75

There Is No Ethan: How Three Women Caught America's Biggest Catfish

Anna Akbari

$27.90

$30.00

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Biography and memoir

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Finance

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These Are the Plunderers: How Private Equity Runs--And Wrecks--America

Joshua Rosner and Gretchen Morgenson

$27.90

$30.00

The Fund: Ray Dalio, Bridgewater Associates, and the Unraveling of a Wall Street Legend

Rob Copeland

$29.76

$32.00

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Finance

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Fun

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The Field Guide to Dumb Birds of America

Matt Kracht

$14.83

$15.95

Atlas of Dark Destinations: Explore the World of Dark Tourism

Peter Hohenhaus

$27.89

$29.99

What If? 10th Anniversary Edition: Serious Scientific Answers to Absurd Hypothetical Questions

Randall Munroe

$32.55

$35.00

Polostan: Volume One of Bomb Light

Neal Stephenson

$29.76

$32.00

The Last Dangerous Visions

J. Michael Straczynski and Harlan Ellison

$26.03

$27.99

The Three-Body Problem

Cixin Liu

$17.66

$18.99

Six Feet Over: Science Tackles the Afterlife

Mary Roach

$15.76

$16.95

Statistics Done Wrong: The Woefully Complete Guide

Alex Reinhart

$23.24

$24.99

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Fun

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Innovation, Entrepreneurship, and Application Development

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Shoveling $H!t: A Love Story about the Entrepreneur's Messy Path to Success

Kass Lazerow and Michael Lazerow

$24.18

$26.00

The Experimentation Machine: Finding Product-Market Fit in the Age of AI

Jeffrey J. Bussgang

$32.00

Pioneers: 8 Principles of Business Longevity from Immigrant Entrepreneurs

Neri Karra Sillaman

$26.04

$28.00

Tiny Experiments: How to Live Freely in a Goal-Obsessed World

Anne-Laure Le Cunff

$29.76

$32.00

The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup

Noam Wasserman

$18.55

$19.95

Venture Everywhere: Travel, Entrepreneurship and a Roadmap for Life

Jenny Fielding

$17.66

$18.99

Building Rocketships: Product Management for High-Growth Companies

Oji Udezue and Ezinne Udezue

$31.00

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Alexander Osterwalder and Yves Pigneur

$34.41

$37.00

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Innovation, Entrepreneurship, and Application Development

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Leadership, Management, and the Future of Work

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The Mentally Strong Leader: Build the Habits to Productively Regulate Your Emotions, Thoughts, and Behaviors

Scott Mautz

$30.68

$32.99

The Generalist Advantage: Proven Framework to Explore the Potential of 4 Types of Generalists at Work

Mansoor Soomro

$23.24

$24.99

Powerful: Building a Culture of Freedom and Responsibility

Patty McCord

$25.06

$26.95

Employee Understanding: A Three-Pillar Framework for Designing a Great Experience and Driving Business Success

Annette Franz

$19.99

Stakeholder Whispering: Uncover What People Need Before Doing What They Ask

Bill Shander

$32.55

$35.00

The Purpose of Purpose: Making Growth the Heart of Your Business

Ron Tite

$27.85

$29.95

Rethinking Work: Seismic Changes in the Where, When, and Why

Rishad Tobaccowala

$27.89

$29.99

The Alchemy of Talent: Leading Teams to Peak Performance

Vijay Pendakur

$22.27

$23.95

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Leadership, Management, and the Future of Work

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Marketing, Sales, and Branding

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Sell to the Rich: The Insider's Handbook to Selling Luxury

Jeffrey Shaw

$17.62

$18.95

The Non-Obvious Guide to Using AI for Marketing: How to Harness the Transformative Power of AI

David Berkowitz

$18.55

$19.95

Audacious: How Humans Win in an AI Marketing World

Mark Schaefer

$32.54

$34.99

Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget)

Veronica Romney

$23.25

$25.00

Marketing with AI for Dummies

Shiv Singh

$27.89

$29.99

The New Rules of Marketing & PR: How to Use Content Marketing, Ai, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly

David Meerman Scott

$27.90

$30.00

Buyer Personas, Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business

Adele Revella and Jim Kraus

$26.04

$28.00

Invisible Marketing: A Hidden Tool for Connecting with Consumers through Licensing

Jeff Lotman

$23.24

$24.99

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Marketing, Sales, and Branding

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Media and Technology

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How to Fall in Love with the Future: A Time Traveller's Guide to Changing the World

Rob Hopkins

$27.85

$29.95

The AI Con: How to Fight Big Tech's Hype and Create the Future We Want

Alex Hanna and Emily M. Bender

$29.76

$32.00

More Everything Forever: AI Overlords, Space Empires, and Silicon Valley's Crusade to Control the Fate of Humanity

Adam Becker

$29.76

$32.00

Generation AI: Why Generation Alpha and the Age of AI Will Change Everything

Matt Britton

$27.90

$30.00

The Hard Thing about Hard Things: Building a Business When There Are No Easy Answers

Ben Horowitz

$30.23

$32.50

Fact Forward: The Perils of Bad Information and the Promise of a Data-Savvy Society

Dan Gaylin

$27.90

$30.00

Differential Privacy

Simson L. Garfinkel

$17.62

$18.95

Supershifts: Transforming How We Live, Learn, and Work in the Age of Intelligence

Steve Fisher and Ja-Nae Duane

$26.04

$28.00

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Media and Technology

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Personal success

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Let's Retire Retirement: How to Enjoy Life to the Fullest--Now and Later

Derek Coburn and Sara Stibitz

$18.55

$19.95

The Great Nerve: The New Science of the Vagus Nerve and How to Harness Its Healing Reflexes

Kevin J. Tracey

$29.76

$32.00

Designing Momentum: A Big Goal Blueprint for Transforming Everyday Moments Into Massive Success

Brant Menswar

$26.04

$28.00

Super Agers: An Evidence-Based Approach to Longevity

Eric Topol

$30.23

$32.50

The Next Day: Transitions, Change, and Moving Forward

Melinda French Gates

$24.17

$25.99

Wild Courage: Go After What You Want and Get It

Jenny Wood

$26.97

$29.00

Dear Graduate: A Book for When We Take a Step Forward

Charles McEnerney and Adam Larson

$14.87

$15.99

You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

David McRaney

$17.67

$19.00

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Personal success

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Politics and History

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Cleavage: Men, Women, and the Space Between Us

Jennifer Finney Boylan

$26.97

$29.00

Wrong: How Media, Politics, and Identity Drive Our Appetite for Misinformation

Dannagal Goldthwaite Young

$27.85

$29.95

The Social Fact: News and Knowledge in a Networked World

John P. Wihbey

$42.00

Proto: How One Ancient Language Went Global

Laura Spinney

$27.89

$29.99

How Democracies Die

Daniel Ziblatt and Steven Levitsky

$17.67

$19.00

So Very Small: How Humans Discovered the Microcosmos, Defeated Germs--And May Still Lose the War Against Infectious Disease

Thomas Levenson

$32.55

$35.00

Abundance

Derek Thompson and Ezra Klein

$27.90

$30.00

Where the Wild Things Were: Boyhood and Permissive Parenting in Postwar America

Henry Jenkins

$40.25

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Politics and History

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