

A Novel Idea on Passyunk
Welcome to A Novel Idea on Passyunk, a community-minded bookstore, witch shop, and event space in East Passyunk, Philadelphia. We are Alexander Schneider (he/they) and Christina Rosso-Schneider (she/they), former residents of East Passyunk, book lovers, and parents of Atticus Finch and Triss Merigold, crazy, but lovable rescue pups. The bookstore is our first business and our first endeavor as newlyweds (we got married in October 2018). We make up the two halves of A Novel Idea--Alexander bringing over a decade of graphic design experience to the shop, and Christina, as a writer, educator, and community events organizer. More than anything, our goal is to cultivate community. We hope to build a bookstore that reflects the community’s interests, while also supporting it. One way we’re doing this is through our Philadelphia Author and Small Press sections. We hope to create and foster a space of diversity and inclusivity, and want to help our customers fall in love with books, either for the first time or the millionth.