Welcome to A Novel Idea on Passyunk, a community-minded bookstore and event space in East Passyunk, Philadelphia. We are Alexander Schneider and Christina Rosso-Schneider, residents of East Passyunk, book lovers, and parents of Atticus Finch, a crazy, but lovable rescue pup. The bookstore is our first business and our first endeavor as newlyweds (we got married in October 2018). We make up the two halves of A Novel Idea--Alexander bringing over a decade of graphic design experience to the shop, and Christina, as a writer and open mic host, her experience and dedication to literary events in support of Philadelphia artists. More than anything, our goal is to cultivate community. We hope to build a bookstore that reflects the community’s interests, while also supporting it. One way we’re doing this is through our Philadelphia Author and Small Press sections. We hope to create and foster a space of diversity and inclusivity, and want to help our customers fall in love with books, either for the first time or the millionth.