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Big Picture Copywriting

Essential reading for creative entrepreneurs curated by a former book publishing professional turned brand strategist and copywriter.

The Highly Sensitive Person: How to Thrive When the World Overwhelms You
Essentialism: The Disciplined Pursuit of Less
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
You Are a Badass at Making Money: Master the Mindset of Wealth
The E Myth Revisited
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Hooked: How to Build Habit-Forming Products
Smarter Faster Better: The Transformative Power of Real Productivity
The Secret Lives of Color
Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Brand Psychology: Consumer Perceptions, Corporate Reputations
Building a Storybrand: Clarify Your Message So Customers Will Listen
Story Driven: You don't need to compete when you know who you are
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Steal Like an Artist: 10 Things Nobody Told You about Being Creative
Designing Your Life: How to Build a Well-Lived, Joyful Life
Big Magic: Creative Living Beyond Fear
Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content
On Writing: A Memoir of the Craft (Reissue)
Breakthrough Copywriter 2.0: An Advertising Field Guide to Eugene M. Schwartz' Classic
The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost Your Sales.
Ogilvy on Advertising
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
The Elements of Style
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
28 Summers
The Covenant of Water (Oprah's Book Club)
Writing Down the Bones: Freeing the Writer Within
Milk Street Noodles: Secrets to the World's Best Noodles, from Fettuccine Alfredo to Pad Thai to Miso Ramen
Death & Fame: Last Poems 1993-1997
Afterlives
A Court of Wings and Ruin
A Court of Mist and Fury
Rebecca
A Court of Thorns and Roses
Much ADO about NADA
All Adults Here: A Read with Jenna Pick (a Novel)
The Secret Lives of Color
Anxious People
Tom Lake
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