Writing Without Bullshit: Boost Your Career by Saying What You Mean
Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead.
It's time for Writing Without Bullshit.
Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don't stand a chance.
In this practical and witty book, you'll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You'll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you'll get used to writing directly to the reader to make every word count.
At the center of it all is the Iron Imperative: treat the reader's time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.
Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases.
Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.
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About the Author
Josh Bernoff is an expert on how business books can propel thinkers to prominence. Book projects on which he has collaborated have generated more than $20 million for their authors.
Josh's most recent book is Writing Without Bullshit: Boost Your Career by Saying What You Mean (Harper Business, 2016). Toronto's Globe and Mail called it "a Strunk and White for the modern knowledge worker." He is the coauthor of Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Review Press, 2008), which was a Businessweek bestseller. He has authored, coauthored, or ghostwritten eight business books.
He works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter. His author clients include Mitch Lowe, former Netflix cofounder and Redbox president; Kevin Tracey, CEO of the Feinstein Institutes for Medical Research; and Stefan Falk, former lead trainer at McKinsey & Company. He has collaborated on more than 45 nonfiction books.
Josh writes a blog post on topics of interest to authors every weekday at Bernoff.com. His blog has generated 4 million views.
He was formerly Senior Vice President, Idea Development at Forrester, where he spent 20 years analyzing technology and business. He appeared on "60 Minutes" and got quoted everywhere from The Wall Street Journal to TV Guide. The Society for New Communications Research recognized him as "Visionary of the Year." Prior to Forrester, Josh spent 14 years in start-up companies in the Boston area.
Josh has a mathematics degree from Pennsylvania State University and studied mathematics in the Ph.D. program at MIT.
He lives with his wife, an artist, in Portland, Maine.
Contact Josh on his blog or at [email protected]