Write to Influence!: Personnel Appraisals, Resumes, Awards, Grants, Scholarships, Internships, Reports, Bid Proposals, Web Pages, Marketing


Product Details

Gatekeeper Press
Publish Date
6.0 X 9.0 X 0.77 inches | 1.1 pounds

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About the Author

Carla D. Bass, Colonel, USAF (Ret) is a highly acclaimed speaker and author of the multiple award-winning book Write to Influence! published in Jan 2017, now in its second edition. She served 30 years in the Air Force and another 12 with a federal agency. Throughout her career, Carla wrote hundreds of personnel reviews, award nominations and other competitive packages, talking points, and letters for executive signature. She still composes products sent to the White House and Congress. Carla worked directly with generals, ambassadors, foreign dignitaries, and other senior leaders for whom five minutes was significant. In all instances, each word and every second of their time counted. Carla once transformed her 480-person Air Force unit -- the most losing in the state for professional awards -- into the one to beat. Talented troops were not recognized because supervisors couldn't compose compelling nominations. So, she analyzed her own writing and created a methodology to share it, composed a handbook, developed a workshop, and taught her troops to write ... well! Carla subsequently taught powerful writing to thousands of Air Force members for the next 15 years - to rave reviews. She still receives personal testimonials about her workshops, Because of your handbook and workshop, I was able to ... The stories are in equal measure amazing and gratifying. Carla now teaches interactive, engaging workshops to audiences ranging from professionals in the workplace to high school students - still to rave reviews. She is also an adjunct instructor for the National Intelligence University. Carla's battle cry is, Powerful writing changes lives! Why? It often tips the balance between success and failure. She quickly adds, It's also the lifeblood for successful business! Her clients ... government agencies, corporations, and NGOs ... definitely agree! She is passionate about helping people to help themselves by writing with clarity, focus, and precision. Carla summarizes her message in a single sentence, Powerful writing opens doors to opportunity, personal and professional. Simple as that! Carla and Lynn Reeves, her husband of 30] years, live in the Virginia countryside with their beloved cocker spaniel, Cash. They have two adult children, Sarah and Eric, happily pursuing their own life adventures.


Book Review 1:

"Write to Influence! is a gem! Anyone interested in powerful, super-charged writing will appreciate this clear discussion of how to produce attention-grabbing pieces ... where standout writing means the difference between success and failure." -- D. Donovan, Senior Reviewer, Midwest Book Review

Book Review 2:

"In a 2-hour workshop, Carla added thousands of dollars to the bottom-line of organizations in Loudoun County. Using her techniques, the public and private sector leaders who participated can write to win." -- Leadership Loudoun

Book Review 3:

"This helped me pass my college classes! Write to Influence! is an amazing source if you want to improve your writing to earn higher grades. I like this MUCH better than a standard textbook. 10/10 recommend!" -- Emily, Amazon Reviewer