Words That Work: It's Not What You Say, It's What People Hear

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Product Details
Price
$19.99  $18.59
Publisher
Hachette Books
Publish Date
Pages
368
Dimensions
5.32 X 8.04 X 0.95 inches | 0.68 pounds
Language
English
Type
Paperback
EAN/UPC
9781401309299

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About the Author
Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&amp T, Pfizer, and McDonald's. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. He is a regular on Fox where he can be seen 1-3 times per week. Dr. Luntz lives in Alexandria, VA.