Why Simple Wins: Escape the Complexity Trap and Get to Work That Matters

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$38.99  $36.26
Publish Date
6.2 X 9.1 X 1.0 inches | 1.2 pounds

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About the Author

As a globally recognized futurist and expert on innovation, Lisa Bodell ignites new thinking at every event with high energy, humor, and audience engagement.

Lisa Bodell is an award-winning author and CEO of futurethink. As a futurist and expert on the topic of change, she serves as a global council member of the World Economic Forum; and has helped thousands of senior leaders ignite innovation at Bloomberg, Pfizer, Lockheed Martin, and many others.

Lisa is an inspired speaker who has brought her message to over 40 countries and nearly 100,000 people each year. She has been rated as a top speaker at Google's client events and is the author of the best-selling book Kill the Company: End the Status Quo, Start an Innovation Revolution, which won the 2014 Axiom Best Business Book Award and was voted Best Business Book by USA Book News and Booz & Co. Her new book, Why Simple Wins, will be released October 2016. Lisa has appeared on NPR, FOX News, and in Fast Company, The New York Times, and WIRED. She is a frequent contributor to strategy+businesss, Forbes and Harvard Business Review.

Lisa is an advisor on the boards of the Association of Professional Futurists; and Novartis' Diversity, Inclusion Board in Basel, Switzerland, and on the Global Advisory Council for the World Economic Forum. Among her many academic activities, Lisa has taught innovation and creativity at both American and Fordham Universities.

For more innovation news and ideas, follow Lisa on Twitter at: twitter.com/LisaBodell

To view clips of Lisa's presentations, visit: youtube.com/futurethink.


"Why Simple Wins makes a compelling case against the scourge of complexity. Lisa Bodell shows that simplification can be the competitive advantage of our time, helping us to be more innovative, more adaptable, and better positioned to thrive and truly have an impact."

- Arianna Huffington, Author of Thrive and The Sleep Revolution

"There are two ways to achieve simplicity: ignorance and elegance. Lisa Bodell empowers us to move toward the elegant, delivering practical tools for reducing time wasted on low-value tasks so we can free up energy for innovative thinking."

- Adam Grant, Wharton professor and New York Times bestselling author of Originals and Give and Take

"Americans work among the longest hours of any advanced economy. We're time starved, busy, burned out and disengaged at work. But far from throwing up her hands in despair, Lisa Bodell uses compelling real world stories, eye-popping statistics and practical hands-on tools to show how work itself has become too complex, and how simplifying can help reclaim what's gotten lost: time for work that matters. Why simple Wins is a must-read for 21st century workplaces."

-Brigid Schulte, award-winning journalist and author of the New York Times bestselling Overwhelmed: Work, Love & Play When No One Has the Time and director of the Better Life Lab at New America

"Complexity is at the center of the world's most significant challenges. Lisa Bodell shines a bright light on the single most significant leadership priority of this era. We need to simplify everything!"

- Bill McDermott, Chief Executive Officer, SAP

"Through Why Simple Wins, Lisa Bodell demonstrates that simplification is more than another buzzword. It must become our new way of working."

- Frank Brown, Managing Director and COO, General Atlantic, and Former Dean of INSEAD

"Lisa Bodell unearths the root of complexity: the fears, need for control, and risk aversion of human beings. She also shows us the path toward simplicity, where removing layers of process and bureaucracy becomes an ethical imperative."

-Joel Klein, Chief Policy & Strategy Officer, Oscar Insurance; former Chancellor, New York City Public Schools

"For anyone who feels buried in unanswered emails, unproductive meetings, and endless to-do lists, Bodell's book is a must-read. She explains why complexity often gets the best of our companies and lives--and she provides practical methods and tools that can yield much-needed simplicity."

-Warren Berger, Bestselling author of A More Beautiful Question

"Once again, Bodell hits the bullseye; this time with Why Simple Wins. She presents a compelling case that complexity is killing organizations--backed up with stone-cold data--and then delivers practical and effective tools to enable leaders to make simplification a habit. True to her message, Bodell conveys it all through the use of storytelling.

-Camille Mirshokrai, Managing Director Leadership Development and Succession Planning - Accenture

"The most successful people I know are not the most busy: they're the ones who can cut through the clutter and focus their energies on what really matters. Knowing why and how to do that is essential for all us. In Why Simple Wins Lisa Bodell shines a bright light on how too often we create and collude in the frustrating, time wasting systems we rail against. In doing so, she makes a compelling - and simple - case for making simplification a habit, and she gives us the practical tools to do just that. If you think you don't have time to read this book, you may need to more than you know."

-Sir Ken Robinson, educator and New York Times Best Selling Author, The Element: How Finding Your Passion Changes Everything

"Lisa Bodell has created the definitive guide for halting complexity-and owning up to our individual roles in creating it. This book empowers us to stop valuing more, more, more and instead focus our efforts on what matters for success."

-Seth Godin, author