What Your Employees Need and Can't Tell You: Adapting to Change with the Science of Behavioral Economics (Change Management Book)
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About the Author
Melina Palmer is founder and CEO of The Brainy Business, which helps businesses leverage behavioral economics so customers buy and employees buy-in. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses around the world. She is the best selling author of What Your Customer Wants and Can't tell You and What your Employees Need and Can't Tell You. Melina is a globally celebrated keynote speaker who teaches applied behavioral economics through the Texas A&M Human Behavior Lab and obtained her master's in behavioral economics from The Chicago School of Professional Psychology. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes on Behavioral Economics & Business for Inc.
"With vivid accounts and research-based advice, Palmer charts the clearest course I've ever seen for managers seeking to navigate change. It's a tour de force."
"A science-based playbook that is a must-read for every manager of people, Melina Palmer lucidly reminds us that people management is a lot like raising children: 'tune in, take turns, and talk more' are the 3 Ts that every great manager must follow."--John A. List, Wall Street Journal bestselling author of The Voltage Effect and The Why Axis
"Change is not a one-off event. As Palmer so clearly showcases in What Your Employees Need and Can't Tell You, focusing on the micro-moments and making little tweaks can make all the difference in whether a change is easy, natural, and celebrated--or a massive failure with demotivated employees left in the wake. Unlike other books or frameworks that may take a lofty, impractical approach to managing change in business, Palmer's science-backed insights are immediately applicable by any manager in any industry."--Nir Eyal, bestselling author of Hooked and Indistractable
"Melina Palmer has re-entered the chat... with a thoroughly researched and deeply engaging book which delivers the goods in her uniquely inquisitive, practical, and supportive style. Melina has gifted a generation of leaders with not just a roadmap for effective and meaningful change, but also a car, the keys to that car, a full tank of gas, a roadmap-following playlist, and a box of healthy snacks to make sure we reach our destination in good spirits and with great success. In other words, she's given us everything we need to set out and become champions for change in our organizations and our lives."--Jeff Kreisler, Head of Behavioral Science at JP Morgan, coauthor of Dollars and Sense, founding editor of PeopleScience.com
"Melina Palmer has done it again! What Your Employees Need and Can't Tell You is the leader's practical (and engaging!) guidebook to managing exceptional teams using evidence-based nudges from behavioral science. I found myself taking notes about techniques to put into immediate practice with my own team. If you want to take your leadership skills to the next level, let Melina Palmer be your guide."--Amy Bucher, PhD, Chief Behavioral Officer at Lirio and author of Engaged: Designing for Behavior Change "In her book, Palmer makes a convincing case for why change is possible and how you should go about it. Using insights from behavioral science and many fun personal stories, she paints an engaging and optimistic picture of behavioral change. Such a fun and educational read!"--Ayelet Fishbach, professor of behavioral science and marketing at the University of Chicago Booth School of Business and author of Get It Done
"From one of the hardest working and most p