Visual Merchandising, Third Edition bookcover

Visual Merchandising, Third Edition

Windows and In-Store Displays for Retail
4.9/5.0
21,000+ Reviews
Bookshop.org has the highest-rated customer service of any bookstore in the world

Description

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers.

It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Product Details

PublisherLaurence King
Publish DateFebruary 16, 2016
Pages224
LanguageEnglish
TypeBook iconPaperback / softback
EAN/UPC9781780676876
Dimensions10.9 X 8.4 X 0.8 inches | 2.4 pounds

About the Author

Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green's Arcadia Fashion Academy. He worked as Head of Visual Merchandising at Selfridges for 18 years, where he traveled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.

Earn by promoting books

Earn money by sharing your favorite books through our Affiliate program.sign up to affiliate program link
Become an affiliate