Understanding Media: The Extensions of Man

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Product Details
Price
$29.95  $27.85
Publisher
Gingko Press
Publish Date
Pages
616
Dimensions
5.4 X 1.7 X 7.6 inches | 1.6 pounds
Language
English
Type
Hardcover
EAN/UPC
9781584230731

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About the Author
Herbert Marshall McLuhan (1911-1980) was a Canadian philosopher, whose work is one of the cornerstones of the study of media theory. Born in Edmonton, Alberta, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the US and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. McLuhan coined the expression "the medium is the message" and the term global village. He also predicted the World Wide Web almost 30 years before it was invented. He was a fixture in media discourse in the late 1960s. In the years after his death, he continued to be a controversial figure in academic circles. With the arrival of the Internet and the World Wide Web, interest was renewed in his work and perspective, both of which are frequently referenced today in both academia and pop culture.
W. Terrence Gordon has published more than twenty books, including McLuhan For Beginners and Linguistics For Beginners. He is currently at work on a book about James Joyce and a biographical fiction about the legendary linguist Charles Kay Ogden. When he is not busy writing or teaching, Gordon photographs the haunting beauty of Nova Scotia, Canada, where he has lived since the 1970s.