Under the Influence: Putting Peer Pressure to Work


Product Details

$27.95  $25.99
Princeton University Press
Publish Date
6.4 X 9.3 X 1.3 inches | 1.4 pounds

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About the Author

Robert H. Frank is the H. J. Louis Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. He has been an Economic View columnist for the New York Times for more than a decade. His many books include The Winner-Take-All Society, The Economic Naturalist, and Success and Luck (Princeton). He lives in Ithaca, New York. Twitter @econnaturalist


This broadly themed book addresses the complexities of our social environments -- for example, how group behavior gives rise to bullying -- but a lot of what it discusses applies to worldwide environmental issues, too. The result is a combination of psychology and economics that illustrates how the human 'herd instinct' can be put to good use to solve the climate crisis and other problems.---John R. Platt, The Revelator
Frank's points . . . raise some big questions. Which reminds us that economics cannot be a merely technocratic discipline.---Chris Dillow, Stumbling & Mumbling
An invaluable new book. . . . If policy-makers have any sense, this book will be as important a manual in the 2020s as Nudge was in the 2010s.---Felix Martin, New Statesman
This is a fascinating look at the way other people unconsciously determine our everyday behaviour and is a useful addition to the many works on how human psychology affects economic decision making.-- "Money Week"