TV by Design: Modern Art and the Rise of Network Television

Product Details
University of Chicago Press
Publish Date
6.38 X 9.2 X 1.14 inches | 1.5 pounds

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About the Author
Lynn Spigel is the Frances E. Willard Chair and Professor of Screen Cultures at Northwestern University. She is the author of Welcome to the Dreamhouse: Popular Media and Postwar Suburbs and Make Room for TV: Television and the Family Ideal in Postwar America.
"TV by Design is an extraordinary examination of television in specific cultural contexts. As in her earlier book, Make Room for TV, Lynn Spigel has uncovered--or recovered--details that alter our histories of the medium, especially as related to other arts. For those who experienced it in the years she examines, the rush of memory and the re-placement of images, scenes, and personalities are sharp reminders of why TV became and remains so important."--Horace Newcomb, editor of Encyclopedia of Television
"Borrowing from French new wave cinema as much as abstract expressionism and pop art, television in Spigel's riveting account embraced modernism and participated in the taste wars of the 1950s and 1960s. In turn, art museums such as MoMA partnered with broadcast television and artists found employment at the networks; certainly this is the best account of Warhol's engagement with commercial television.By highlighting the dynamic and fluid relations between network television and modernism in painting, graphic design, and architecture, TV by Design challenges binaries between high and low, mainstream television and oppositional artistic practice."--Cécile Whiting, author of Pop L.A.: Art and the City in the 1960s--Cécile Whiting
"At the heart of her argument is the need to understand the development of television not just by way of popular programming but also through aspects of TV culture thought of as outliers: network mission statements, corporate-branding campaigns, interdisciplinary educational initiatives, and, especially, early forms of advertising. By seizing on patterns in this larger environment, TV by Design opens the television era up to crosscurrents all too easily neglected or ignored."--Cécile Whiting "Bookforum" (2/1/2009 12:00:00 AM)
Spigel demonstrates the deep connections between peoples' lived experiences of art and how television challenges the binaries between artistic practices and the making of television. . . . Highly recommended.--Cécile Whiting "Choice" (2/1/2009 12:00:00 AM)
Spigel's narrative offers us an important, and immensely riveting, reminder that the convergence of art and media is always riddled with historical-material struggle.--Nadja Millner-Larsen "International Journal of Communication" (2/1/2009 12:00:00 AM)