Truth: How the Many Sides to Every Story Shape Our Reality

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Product Details

Little, Brown Spark
Publish Date
6.2 X 1.4 X 9.3 inches | 1.2 pounds

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About the Author

Hector Macdonald is an expert in business storytelling. As a strategic communications consultant, he has advised the leaders of some of the world's top corporations in industries as diverse as financial services, telecoms, technology, and healthcare. He is also the bestselling author of four novels.


"No one can tell the whole truth in all its glory. Hector Macdonald's Truth explores how communicators spin reality, whether in the name of clarity or skullduggery. Macdonald is a deft guide to a topic that could not be more timely."--William Poundstone, author of Head in the Cloud
"An engaging primer in critical thinking, Truth will enable you to defend yourself against fake news, from bots on Twitter to loudmouths on cable television. Read the book attentively -- and from then on you'll be carrying the most important concealed weapon of all: an informed mind."--Peter Robinson, former White House speechwriter and author of How Ronald Reagan Changed My Life
"Delightful. Beautifully explores the truth that truth can look very different to different people."--Matt Ridley, author of Genome and The Red Queen
"In a time when truth is under assault, Hector Macdonald is here to defend it. He offers clear-eyed, compelling guidelines for becoming a more accurate consumer and producer of information."--Adam Grant, author of Give and Take, Originals, and Option B with Sheryl Sandberg
"As an expert on choice, I've long believed that our choices define who we are. This book explores the ways in which the decision to tell the truth is a choice that uniquely shapes who we are. While it's easy to assume that the act of lying is more complicated one than telling the truth, the choice to tell the truth can be equally, if not far more complex. This book is not simply about telling the truth, but rather a guide to navigate the tough decisions that lead to truth."--Sheena Iyengar, author of The Art of Choosing
"Truth is a fascinating look at how such an abstract concept can be shaped to many purposes, the ethics of bending the truth, and what consumers can do to analyze the innumerable truths presented to us."--Booklist
"An interesting and entertaining excursus that, in this post-truth era, may prove of use in helping unpack a specious claim or two."--Kirkus