The Venn Effect: An Entrepreneur's Guide to Success Through Purpose, Second Edition


Product Details

$29.95  $27.85
W.K. (Bill) Rader
Publish Date
6.0 X 9.0 X 0.56 inches | 1.0 pounds

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About the Author

Bill Rader is a life-long entrepreneur who sold his first company when he was eighteen. To date, he has launched five ventures and has orchestrated multiple merger and acquisition (M&A) deals. He regularly contributes to Forbes Media and has provided stories and advice to business leaders around the globe in his Inc. column "Leadership and Viewpoints." Since 1992, he has had millions of people read his stories with positive reviews. As a speaker, Bill calls upon his more than forty years of hands-on experience to relate insightful and often humorous tales of startup life and business observations from a serial entrepreneur's perspective.


"an entrepreneurial endurance worthy of an Olympian..." --Spencer Rosero, MD

"As Bill and I worked together to build the initial foundation of Efferent Labs, we shared our stories and backgrounds and gained a deep mutual respect and friendship. Our discussions ranged widely based on both of our experiences over decades in the business world. While Bill is relating his personal story in the Venn Effect, this book is helpful to any business. Bill has applied his underlying principle in life, to all of his business ventures: Do what you love. Do what you know." This book is a rare look at common considerations made throughout Bill s career spanning five unique businesses. --Carl J. Yankowski

"Not just a feel-good book for entrepreneurial upstarts, Bill shares his successes and even highlights his failures. From the big picture of merges and acquisitions through the nitty-gritty details of delivering the pitch that won his company, Efferent Labs, the prestigious 43North Competition, the Venn Effect is a great ride. Hang on." --Dr. Roger Firestien, Senior Faculty International Center for Studies in Creativity SUNY-Buffalo State