The Truth about Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values)
#1 New Release in Business Pricing and Business Purchasing & Buying
The ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers' minds, understand their needs, and set prices that skyrocket your business's success.
Pricing mastery made easy. A must-read for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing--it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.
Boost your profits with an expert. Instructor of applied behavioral economics, marketing whiz, and best-selling author Melina Palmer provides a step-by-step guide to successful pricing strategies that resonate with your target audience, making them naturally more likely to choose you (regardless of the price). Discover the prices customers want and can't tell you, and gain an edge by understanding what your buyer values. The pricing mastery provided in The Truth About Pricing allows you to navigate pricing psychology and gain profitability, easier sales, and happier customers.
Inside, find:
- The key to understanding your buyers needs and setting prices they want
- What your customers--and your business--truly value
- An easy to follow guide to successful pricing for entrepreneurs to boost profits and have happier clients
If you enjoy business plan books like Build, The New Model of Selling, or What Your Customer Wants and Can't Tell You, you'll love The Truth About Pricing.
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Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor's degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master's in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She began teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020. Her first book on the subject, What Your Customer Wants and Can't Tell You, was published in May 2021.
