"The gripping story told in this book masks the expert research and deep insights upon which it is based. Don't let the fun of reading this book fool you-it is must-reading, not just for entrepreneurs launching and growing their ventures but for anyone remotely interested in how our entrepreneurial economy functions."
David B. Audretsch
Distinguished Professor
Ameritech Chair of Economic Development
Director, Institute for Development Strategies
Global Award for Entrepreneurship Honoree
School of Public and Environmental Affairs, Indiana University

"I love it! The whole concept of hidden debt is perfect and something very real that I've experienced but never defined before. I highly recommend this to both first-timers and seasoned entrepreneurs."
Chris Baggott
Founder, ExactTarget, Compendium, Tyner Pond Farm, and ClusterTruck

"The advice in this book is not just for tech entrepreneurs. As a restaurateur, I have had my share of successes and failures. Both came down to the right or wrong decisions I made regarding the people, the product, and/or the market I was targeting. Being aware in advance of the "debtbergs" described in The Titanic Effect would have helped me save a lot of time and money."
Gary Brackett
Owner and CEO, Stacked Pickle

"This aptly named book is an outstanding treatise on navigating uncertainty. It is essential reading for any physician who has a penchant for the entrepreneurial world. The authors' many years of experience as both innovators and educators uniquely qualify them as seasoned "captains" who would be welcomed on any physician's entrepreneur journey to success."
Anthony C. Chang, MD, MBA, MPH, MS
Chief Intelligence and Innovation Officer
Medical Director, The Sharon Disney Lund Medical Intelligence and Innovation Institute (MI3)
Children's Hospital of Orange County

"The Startup Ladies were fortunate to have hosted a Titanic Effect workshop. The book is a life jacket for a first-time founder. It helps you understand, anticipate, and solve problems that are just below the surface of a startup."
Kristen Cooper
CEO and Founder, The Startup Ladies

"The Titanic Effect is a no-nonsense and easy-to-understand "field guide" to startups. For entrepreneurs, it offers critical, hard-earned insights that are typically only learned through failure. For early-stage investors, it gives wisdom and tools to effectively evaluate startups and determine your own investment strategy."
Barb Cutillo
Financial Consultant and Investor in Early-Stage Companies
Co-Founder/CFO/CAO, Stonegate Mortgage Corporation

"The nature of entrepreneurship is to venture into unfamiliar territory. As an investor, we often see entrepreneurs who teach themselves lessons the hard way, though trial and error. I would encourage all would-be entrepreneurs to absorb the several great lessons in this volume to anticipate common pitfalls and strategize corrective action to speed the iterative process of business building."
Dan Gebremedhin MD, MBA
Principal, Flare Capital Partners

"The investment world often debates distinguishing factors between luck and skill. Both are necessary, but neither alone is sufficient for success. The Titanic Effect unpacks the skills and helps decipher luck, and is a must-read for entrepreneurs to navigate their journeys to target destinations."
Ting Gootee
Chief Investment Officer, Elevate Ventures

"I have read dozens of books on starting companies, but this is the first that accurately captures why startups fail and provides a tool for entrepreneurs and investors to measure and manage these sources of failure."
Michael Hatfield,
Co-Founder, Cerent, Calix, Cienna (Cyan), and Carium

"As a retired surgeon, serial entrepreneur, life-science and healthcare investor and champion, as well as Co-Founder and Chairman of the Board of the Society of Physician Entreprene