“A beautifully crafted novel about race, music, and social media … In this timely novel, Shraya speaks to a modern audience with bold cultural insight, confronting the difficulties of being a brown artist and the drastic impact social media can have on pop culture.” — Booklist
“With the freedom that fiction provides, Shraya took The Subtweet deep into the topics of hate-liking, social media friendships, and Internet celebrities. And the plot, as fast-paced as life on the Internet, shows clearly the way that jealousy and obsession can take shape within the open borders of the online world.” — NPR Books
“Vivek Shraya’s The Subtweet is a sharp, encompassing story … A piercing satire played out against diverse creative energies, The Subtweet is affecting, unnerving, empowering, and often truly LOL.” — Foreword Reviews, starred review
“It is clear that Shraya is pouring everything she’s learned from years of writing and making music into a text that combines rhythm and deft technique in bitingly original ways. It is equally clear in The Subtweet that Shraya is using the vehicle of fiction to hash out many of the valid frustrations she’s accumulated over years of navigating the Canadian culture scene … Shraya skilfully shows this complexity by depicting characters who are frequently ridiculous, petty, and even malicious, while simultaneously pushing readers to understand the underlying systemic factors driving their frustrating actions.” — Quill & Quire
“Writing with all the zippy thrill of good gossip.” — O, Oprah Magazine
“Complex female friendship! Making art as a woman of color! The double-edged sword of being visible! What more could you want?” — Book Riot
“So engaging. I can’t think of anything I’ve read that has captured Twitter culture so well. There is something special in this book that really touches on the absurdity and pressure of social media and art. I couldn’t put it down.” — Sara Quin, of Tegan and Sara
“A piercing portrait of how internet fame, race, and commerce warp the way we create art in the digital age.” — Chatelaine
“With signature humor and heart, Shraya delivers another radiant book.” — Bookmarks (Literary Hub)
“[A] masterpiece … A book that feels far more like modern life than most works of contemporary fiction … The book begins with the line: Neela Devaki was an original. Vivek Shraya is an original too. Every new work from her — fiction, nonfiction, music, theatre, photography, some combination of mediums — could be described with a list of emphatic adjectives. But above all else each work feels like her. That’s the most any artist — and audience — could want.” — Autostraddle