This guide takes you on a tour of the "home of the brick," the official LEGO(R) House, so you can experience it for yourself at home!
With photos, interviews, essays, and art from the LEGO archives, The Secrets of
explores the visual wonders and the themed "zones"--yellow for emotions, blue for problem solving, green for social interaction, and red for creativity--within the iconic LEGO House in Billund, Denmark. The Secrets of
offers an insider's look at the creative philosophy behind the iconic brand. On each page, discover the true "secret" hidden among the 25 million LEGO bricks--that everything in the house is purposefully designed around nine core principles of learning through play.
A joy for those who aren't able to visit in person, and just as exciting for those who have, The Secrets of
is a bright, colorful celebration of the endless experiences possible with LEGO bricks.
- EXCLUSIVE CONTENT: This book is a perfect gift or self-purchase for avid collectors and super fans seeking new, never-before-published content.
- BROAD APPEAL: This book is not only perfect for longtime LEGO collectors, but also a broader audience of fans looking to explore the history of the toy they know and love.
- BELOVED BRAND: For decades, the LEGO brand has inspired billions of people to stretch the limits of their imaginations. This book captures the creativity and joy at the heart of the LEGO brand, taking readers behind the scenes to reveal the brand's core ethos and ideals.
Holiday Gift Guide Pick
"The next best thing to an in-person visit, this book lets fans and collectors experience the creative philosophy at the heart of the brand through essays, interviews, and photos"
-The Strategist, New York Magazine