Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough

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Product Details
$28.00  $26.04
Rodale Books
Publish Date
6.4 X 9.2 X 1.2 inches | 1.1 pounds

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About the Author
Michael Easter is the author of The Comfort Crisis and a professor at UNLV. He writes and speaks on how humans can leverage modern science and evolutionary wisdom to perform better and live healthier lives. His work has been implemented by professional sports teams, elite military units, Fortune 500 companies, and leading universities.
"This book is for anyone desperate to break the cycle of doom scrolling, constant cravings, and the relentless drive for more--more validation, more sugar, more money, more stuff. Scarcity Brain reveals the biological and evolutionary foundations behind your brain's fixations, so you can stop seeking and start living."--Melissa Urban, New York Times bestselling author of The Book of Boundaries

"Michael Easter brings to light that our challenges with behavior change can be better understood--and conquered--if we know how driven we are by our scarcity mindset. With deep science-backed insights, personal stories, practical guidance, and a relatable approach, Easter's book is for anyone interested in embarking on a journey of self-discovery and empowerment with the goal of living a healthier, more satisfying, and actualized life."--Juliet Starrett & Dr. Kelly Starrett, New York Times bestselling authors of Built to Move

"Michael Easter illuminates how humans are hardwired to seek more, even when our reward-seeking behaviors become at odds with our well-being. His vulnerable weaving of his own personal experiences alongside cutting edge research and current events compel you to examine your own life and patterns. Consider this engaging read a mandate to get curious, a more effective tool for meaningful, positive, lasting change than shame or judgement, the traditional tools of the trade."--Liz Plosser, editor in chief of Women's Health

"Do you have cravings that cause you to overconsume? Are those behaviors counterproductive to your life goals? Scarcity Brain unravels the mystery as to why, so you can recognize the trap and appreciate the things you do have rather than the things your brain is telling you it needs. Easter will help you identify the difference between short-term comforts and long-term meaningful growth by understanding the ancient origins of the cravings that impede your happiness. Pick up Scarcity Brain today--avoid the trap and start living!"--Jack Carr, former Navy SEAL Sniper and New York Times bestselling author of the James Reece Terminal List series

"Unlike any habit book you've ever read--it'll stick with you and improve your life for years to come."--Richard Dorment, editor in chief of Men's Health